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Business Strategy of Tourism and Hospitality Executive Summary

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Added on  2021-02-19

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TABLE OF CONTENTS Executive Summary2 INTRODUCTION 1 BUSINESS DEFINITION 1 VISION, MISSION, GOAL AND OBJECTIVES 2 SWOT ANALYSIS:2 STAKEHOLDER 5 GENERIC CORPORATE STRATEGY6 RISKS AND KEYS ISSUES TO BE ADDRESSED8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Hospitality refers to relationship process between the guest and the host. Thomas cook and sons company is emerged for tourism management first time in Italy. The

Business Strategy of Tourism and Hospitality Executive Summary

   Added on 2021-02-19

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Business Strategies of Tourism andHospitality
Business Strategy of Tourism and Hospitality Executive Summary_1
Executive SummaryBusiness strategy is of all plans that helps the firm in decision making. Study contains swot analyses of Thomas cook which is the outbound tour operator. It explains pestle analyse of company.
Business Strategy of Tourism and Hospitality Executive Summary_2
TABLE OF CONTENTSExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................1BUSINESS DEFINITION...............................................................................................................1VISION, MISSION, GOAL AND OBJECTIVES..........................................................................2SWOT ANALYSIS:........................................................................................................................2STAKEHOLDER............................................................................................................................5GENERIC CORPORATE STRATEGY..........................................................................................6RISKS AND KEYS ISSUES TO BE ADDRESSED......................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Business Strategy of Tourism and Hospitality Executive Summary_3
INTRODUCTIONHospitality refers to relationship process between the guest and the host. In other wordshospitality refers to the practice of being hospitable which is the entertainment and reception ofstrangers, visitors or guests with liberality. The purpose of hospitality is to serve its guestsprofitably for delivering a lasting experience. Present study is based on Thomas Cook. ThomasCook group is a British global travel company which formed on 19 June 2007 with a merger.Thomas cook includes a number of tour operators like airtours, cook airlines, Condor andThomas cook airlines. Estimated revenue generated by Thomas Cook £9,584 million in 2018.this project includes business strategy for hospitality business. The structure of the businessstrategy plan includes executive summary and Business definition. Vision, Mission, Goals andobjectives of business is being discussed in the project. Project includes SWOT analysis,stakeholders, generic corporate strategy. Lastly, report contains risk and key issues andconclusion.BUSINESS DEFINITIONThomas cook and sons company is emerged for tourism management first time in Italy. The companyprovides facility to people for the comfortable travel with hospitality to its customer(Kotler and et.al.,2017).The company was the first to bring circular tickets in market of Italy, circular tickets include hotelcoupons, travel tickets, etc. the tickets were used to exchange the services that can be the hotelier, using trainfor travelling, at banks, lodging and meals etc. Thomas cook helped Italian economy to increase in the tourismsector which increased the revenue from tourists in Italian economy. Coupon system helped people toexchange their currency with easiness and keeping stability in prices(Minazzi, 2015) .Thomas cookcompany increasing its demand globally and locating its offices in different countries some countries areAustralia, Auckland, new Zealand, etc. The company also provides traveller kit to its customers that can beused by customers in emergencies it includes the guide book which give help to know the place with detailsand history of that places visited by customers, luggages are being provided, telescopes and footwear manymore new items are been added in the travel accessories by the company(Gursoy and Sandstrom,2016).Thomas cook company has expended its business not only in the fields of travel management but alsoin the fields of hospitality firms. The company facilitate its customers by giving leisure travel, travel insurance,travel management company for customers to inquire, foreign exchange Visa and passport, and e-business arealso operated by the company. Thomas Cook made more network to connect with the hotels, ticketing ofs
Business Strategy of Tourism and Hospitality Executive Summary_4

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