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Business Strategy in Virgin Group

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Added on  2020-12-18

Business Strategy in Virgin Group

   Added on 2020-12-18

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BUSINESS STRATEGIES
Business Strategy in Virgin Group_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1.......................................................................................................................................11 PESTLE analysis of Virgin Group: .........................................................................................12 Ansoff’s growth vector matrix to analyze Strategic Position:.................................................2TASK 2............................................................................................................................................41 Strategic capability:..................................................................................................................42 Applying VRIN/VRIO models to determine the strategic capabilities of Virgin Group:........43 Analyzing strength and weakness of Virgin Group:................................................................5TASK 3............................................................................................................................................6Porter's Five Force model to study to evaluate the competitiveness of Virgin Group:...............6TASK 4............................................................................................................................................7Bowman’s strategy clock model to analyze the strategic direction and options of VirginGroup:.........................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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Illustration IndexIllustration 1: Anisoff's Matrix........................................................................................................3Illustration 2: Bowman's Strategy Clock Model..............................................................................8
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INTRODUCTIONBusiness strategies is the process which is applied by the organization to fulfil their aimor objectives. These strategies are well examined and well planned. These strategies are made toincrease the growth of the company which helps it to develop better in the market.Telecommunication industry in UK is expanding exponentially in the past few years. It has beenthe largest and oldest telecommunication group which is serving the people. There is many suchcompanies in UK like EE, Virgin, Three and BT, Vodafone, BT, Giff-gaff, O2. In this report,different business strategies applied by the Virgin Mobile Group has been explained. Virginmobile was the first mobile company which was launched in the UK as joint venture. PESTLEanalysis, Ansoff’s growth vector model of Virgin Group is also discussed analysing thecompany’s strategic positioning in the market. This report will also include details of company'sstrength and weakness, porter's five force model and in the last analysing the strategic directionof the company using Bowman’s strategy clock model.TASK 11 PESTLE analysis of Virgin Group:PESTLE analysis is used to analyze the external macro-environmental factors related tothe Virgin Group. It generally evaluates various aspects which can affect company's businessgrowth. PESTLE analysis stands for political, economical, social, technological, legal andenvironmental factors. This analysis helps company to in determining the coming opportunitieswhich can enhance its reputation in the market. PESTLE analysis of Virgin group is as follows:Political Factor: These factors are used to analyze the political impact on the Virgingroup. It examines the government rules and regulations and policies which the companyhas to follow. Economic Factors: These factors also contributes a great part in the growth of company.These macro economic analysis identifies the economic conditions of the market such asinflation, increase in interest rates, exchange rates etc. which has great impact.Social Factors: Analysis of social factors for company is also important in order to studysocial and cultural macro environment. These macro-environmental factors can be humanbehavior, society values and beliefs, etc. In young generation, popularity of mobilephones has increased a lot in coming years, as a result company starts coming up newplans and services which attracts these people to buy Virgin mobiles (ubas‐Díaz, M. and1
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