Sony's Organizational Strategies for Success

BUSINESS STRATEGY - SONY COMPANY
STUDENT NAME:
INSTITUTION:

Sony Organizational Structure
The structure adopted is functional organizational
structure
 The Hirai’s strategy to create business unit where
some units are under an executive mirrors on the
functional structure.
Prior to Hirai’s leadership, the organization
structure was more of integrated business and the
major business was centering on electronics,
semiconductor and medical services, and on the
consumer electronics such as TV mobile phones,

Culture strategy
Culture is the set norms that prescribe
how a given group of people behave.
As Sony, Hirai’s culture strategy is to
create ‘one Sony and on management.’
The reason for choosing this is to get
every employee irrespective of the level
to cooperate and pull efforts for a better
Sony (Shafritz, Ott and Jang, 2015).

Leadership Strategy
Sony organization has
undergone different leadership
styles.
Howard leadership was
autocratic because he made
decisions and transformation and
without anyone’s involvement
(Shafritz, Ott and Jang, 2015).