Unit 32 Business Strategy – Assignment

   

Added on  2021-02-20

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Unit 32 Business Strategy
Unit 32 Business Strategy – Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Applying appropriate frameworks analyse the impact and influence of the macroenvironment on a given organisation and its strategies..............................................................3M1 Critically analyse the macro environment to determine and inform strategic managementdecisions......................................................................................................................................5TASK 2............................................................................................................................................5P2 Analyse the internal environment and capabilities of a given organisation using appropriateframeworks..................................................................................................................................5M2 Critically evaluate the internal environment to assess strengths and weaknesses of anorganisation’s internal capabilities, structure and skill set..........................................................8TASK 3............................................................................................................................................8P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given marketsector for an organisation............................................................................................................8M3 Devise appropriate strategies to improve competitive edge and market position based onthe outcomes..............................................................................................................................10TASK 4..........................................................................................................................................10P4 Applying a range of theories, concepts and models, interpret and devise strategic planningfor a given organisation.............................................................................................................10M4 Produce a strategic management plan that has tangible and tactical strategic priorities andobjectives...................................................................................................................................12D1 Critique and interpret information and data applying environmental and competitiveanalysis to produce a set of valid strategic directions, objectives and tactical actions.............12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Unit 32 Business Strategy – Assignment_2
INTRODUCTIONBusiness strategy is defined as collection of competitive actions and moves which helpsin attracting consumers, strengthening performance, competing successfully and achievement ofgoal and objectives of organisation (Business Strategy: Definition, Levels, Components &Examples, 2019). This helps in outline about how business should work for reaching final goals.It is called long term business planning of business which is for time period of 3 to 5 years. Thebusiness strategy are of three types like corporate, competitive and strategy in general. Theorganisation given for assignment is Tesla which was founded in 2003 by Elon Musk. It isAmerican organisation which focus on manufacturing electric cars that provide solution forenergy and automotive in order to reach success and growth. This report is prepared to discussabout PESTLE and SWOT analysis for identification of capabilities and internal capabilities.The competitive environment of business is determined through Poter's five force model. Thereare various types of strategic directions which are available for organisation. Strategicmanagement plan is also prepared with objectives, strategic and tactics. TASK 1P1 Applying appropriate frameworks analyse the impact and influence of the macro environmenton a given organisation and its strategiesThe organisation has to analyse and evaluate macro environment in order to make plansand policies for making decisions. These factors helps in making business strategies fororganisation. The manager of respective enterprise has to analyse macro environment with helpof PESTLE which are given below:PESTLE AnalysisThis is the concept which helps in describing macro environmental factors that are usedin scanning environmental elements of strategic management. It is the part of external marketwhich identify all components of environment. They are represented below: Political Factors- The business environment is impacted directly and indirectly withpolitical factors for operating their enterprise at marketplace (An Example PEST Analysis of TheUK, 2019). There is frequent change in political condition of country which impact all businessoperating at market. The economical instability leads to disrupt business and financial losses.Environment is effected through political disruptions. Tesla is facing problems through political
Unit 32 Business Strategy – Assignment_3
factors in terms of week regulations for auto manufacturing, overtime regulations, minimumwages, industrial safety for business operations. Therefore, such factors create economicinstability and disruption. Economic Factors- The economy of country depends upon rising of business. Rise ineconomic of nations helps in increasing employment opportunities that leads to high spending onproducts and services. If there is rise in economic of middle class people then they focus onpurchasing of vehicle brands that is beneficial for auto mobile industry. Therefore, it is goodopportunity for Tesla to target middle class people by manufacturing low cost models that leadsin growing at faster speed. If there is declination in value of money due to recession thenpurchasing power of consumers decline that creates decrease in sale of organisation. Social Factors- The demand of people is influenced through culture factors (PESTELanalysis of the UK, 2017). There are many products which are perceived by particular group ofpeople and their acceptance level is changed due to cultural values and believes. There are manypeople whose need and demand is change with change in trends and believes. The respectiveorganisation mainly focus on assisting brand transition for greener, better and sustainable fuel.Therefore, it is very important for respective organisation to analyse requirements of consumersand manufacture accordingly so that maximum gain can be achieved. Technological Factors- It is considered as most important factors that influence successand growth of business worldwide. This is making business to be efficient and affectingcompetitiveness. It is very important for Tesla to move with the modern technology forincreasing their sales and profits every year. Each and every business has to look for newtechnology in order to rise their sales and profits. The vehicles should be manufactured withadoption of latest and new technology. Environment Factors- These factors has to be considered by organisation while runningtheir business at marketplace (Blackburn, Hart and Wainwright, 2013). In order to reducenegative impact to firm, they have to make improvement in environmental factors. Recently, UKis facing issues in terms of change in weather condition which is impacting manufacturing ofproducts and supplying it to the user. Though, Tesla is not impacted because of environmentalfactors as it has own indoor manufacturing setup for electric cars and auto mobiles. The weathercondition is impacted Tesla for demand unit and delay in delivery for products and services.
Unit 32 Business Strategy – Assignment_4

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