Business Strategy: Analysis and Planning for Marks & Spenser

BUSINESS STRATEGY

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Analyse impact and influence of macro environment on a given organisation...................................3
LO2.............................................................................................................................................................4
P2 Analyse internal environment and capabilities of given organisation.................................................4
LO3.............................................................................................................................................................6
P3 Applying porter’s five forces model...................................................................................................6
LO4.............................................................................................................................................................7
P4 Applying range of theories, concepts and models interpret and devise strategic planning.................7
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Business strategy refers to a process of planning as per the set vision for achieving the
overall objectives of the firm. This report is based on the Marks & Spenser that is one of the
largest multinational retail stores in the UK. This report involves the analysis of external and
internal factors that is helpful in knowing the abilities and capabilities of doing a business as per
the market demands. It also involves the porters five forces model that helps in gaining the
competitive advantage in the market. At last it involves the strategic plan that is based on the
Ansoff matrix to that helps in showing the growth of the market(Akter and et. al., 2016).
LO1
P1 Analyse impact and influence of macro environment on a given organisation
Macro environment refers to the framework that exist the economy as a whole. it includes
various terms like spending, monetary and fiscal policy. In terms of Marks & Spenser manager
analyse the macro environment by using PESTLE analysis that can be shown below(Higgins,
Omer and Phillips, 2015).
 Political – It includes the tax rates, tariff rates and the stability of the government in the
country. in this the political condition of the UK is stable due to this tax rates that the
government was imposed is less because of this fact it is very beneficial for the Marks &
Spenser to run their business. This contains the opportunity for the business(Thompson,
Strickland and Gamble, 2015).
 Economical - It involves the GDP, growth rate, inflation rate, buying power of the
people etc. in context of Marks & Spenser the people of UK is earn high level of income
and due to this they are capable of buying the products of the company and it is the
opportunity for the firm. due to high inflation rate present in the country this will
negatively impact the Marks & Spenser business because of they buy the raw material on
high cost due to this cost of production is high and profit margin is low.
 Social – This factor includes the values, beliefs, customs, and behavior of an individual
people in the society. in this people of UK is very open minded due to which they opt the
modern and modified products due to this Marks & Spenser can take advantage of it as
they sales high quality products and the modern goods to enhance their sales in the