Business Strategy INTRODUCTION 3 Task 13

   

Added on  2019-12-04

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Business Strategy
Business Strategy INTRODUCTION 3 Task 13_1
TABLE OF CONTENTSintroduction .....................................................................................................................................3Task 1...............................................................................................................................................31.1 Concept of strategy and mission, vision, goals of British airways........................................31.2 Issues involved in strategic planning.....................................................................................41.3 Strategic planning techniques ...............................................................................................4The BCG is the growth share matrix that helps the company to use their resources properlyand allocate them on the right place and use those as an analytic tool for strategicmanagement. ...............................................................................................................................4TASK 2............................................................................................................................................52.1 Carrying out internal auditing of B.A ...................................................................................52.2 Undertaking External Environment analysis for B.A............................................................62.3 Undertaking the analysis of BA Stakeholders and its importance.........................................7Task 3...............................................................................................................................................73.1 Presenting and evaluating various possible alternative future strategies of BA....................7Retrenchment strategies...............................................................................................................83.2 Selecting a future strategy for British Airways .....................................................................8Task 4...............................................................................................................................................94.1 Comparing roles and responsibilities of managers and team members in implementingstrategy.........................................................................................................................................94.2 Evaluating resources required for implementing new strategy..............................................94.3 The following are the targets and timescales set to realize cost leadership strategy in BA10Conclusion.....................................................................................................................................102
Business Strategy INTRODUCTION 3 Task 13_2
INTRODUCTION Business Strategy can be described as a long term planning which is concerned with theresource issues. Such as raising of finance for expansion or development of new project. It is alsoresponsible for resource allocation. This report is about the British Airways (B.A) and itsstrategy planning. B.A is the largest airline in Britain and is involved into domestic as well asinternational routes (About British Airways, 2016). This report includes objectives, corecompetencies of BA. BA stakeholders have been analyzed and also includes evaluation of futurestrategies of BA. Further discussed about the targets and timescales set to successfully realizeBA strategy. TASK 11.1 Concept of strategy and mission, vision, goals of British airwaysBusiness strategies refers to the plans and techniques that helps the organization toachieve their goals over a certain period of time. It gives direction to the major decisions of thebusiness regarding expanding or managing the available resources (Verbeke, 2013).Mission- Mission statement of the company is to be the first choice of the customers forair travel and to be undisputed leader in the world travel. Vision -Vision of becoming world's leading global premium airline by offering a range ofproduct and services to their customers according to their affordability.Goals- In this case the organization wants to differentiate their services from otherairlines. Apart from this they wants to reduce their cost and expenses . This are the majorgoals of the company (Johnston and Bate, 2013).Objectives- Objectives of the business is to be the most successful airline in the world byproviding best services to the passengers. Apart from this they works on needs of theircustomers and generating new revenue.Core competencies- The organization has experienced employees. They are the strengthof the company and asset of the firm. They also have excellent technology which attractsthe customers. Apart from this they are already world's 3rd largest profit earning airlinesand also national airlines of Great Britain (Walker, 2015).3
Business Strategy INTRODUCTION 3 Task 13_3
1.2 Issues involved in strategic planningIt refers to the policies that affects the goals, mission and vision of the company. It is theprocess of moving the business on higher levels to get more benefit. In this case main strategicissues are explained as follows:Lack of leadership- If the leaders of organization doesn't know about the perfectmanagement strategies it will result in failure of strategic planning (Slack, 2015).Execution- Achieving the goals, plans, different tactics are the important things that aleader should know or else it will not able the execute the plan in actual market condition.Qualitative analysis- In a strategic planning process a lots of forecasting and qualitativeanalysis is done on which the final decision of business is taken (Rothaermel, 2015).1.3 Strategic planning techniques The BCG is the growth share matrix that helps the company to use their resources properly andallocate them on the right place and use those as an analytic tool for strategic management. 4
Business Strategy INTRODUCTION 3 Task 13_4

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