Goals and Objectives of Volkswagen

This presentation discusses the goals and objectives of Volkswagen, factors to consider in formulating a strategic plan, and the effectiveness of techniques in developing a strategic business plan.

Business Strategy
TASK 1

Content
• Introduction
• Mission, vision, objectives and goals of Volkswagen
• Analysing factors which should considered in formulating strategic plan
• Effectiveness of techniques when developing strategic business plan
• References

Introduction
In presentation report, goals and objectives of Volkswagen is explained.
Along with this; factors which are considered at formulating strategic plan is
discussed in detailed. Further, tools and techniques which help to
organization in developing their strategic business plan is discussed.

Mission, vision, objectives of Volkswagen
Strategic planning is an organisational activity which help to company in
setting up priorities, strengthen on position, ensuring about employees and
stakeholders are working together for achieving common goals and many
more.

Continue…
Vision, mission, objectives of cited company are as follows.
• Vision
• Mission
• Goals and objectives
• Core competencies value

Continue
Manager of Volkswagen have to collect reliable information which can be
used by them maintain systematic coordination to achieve goals and
objectives. Vision, mission, objectives of cited company are as follows
Vision – This company is expanding research and development programme
for long-term electrification with commitments. “To become successful
organisation in automotive in world”.

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Mission – “To build long term strategic partnership with their customers and to assist them in
making right choices for their needs by minimising fleet cost and provide world class services to
their customers”.
Goals and objectives – The objectives of this company are made after analysing all those factors
which are to their business environment. The objectives of this company are; to manufacture
biggest car by 2020 because it is largest investor in research and development in world.
Core competencies value – While making strategic planning, manager have to considered
employees as well as customer’s value where they can create and promulgate a vision future. It
helps to leaders to execute their mission in proper way. It provides a clear and consistent way in
convening expectation of customers.

Analysing factors in formulating strategic
plan
Many of organisation are spending their time in reacting to expect the
changes instead of anticipating and preparing them. The company is creating
clear vision for future and new strategies are needed to implement them.

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The following are factors which have to be analyse by manager of Volkswagen in implementing
strategic plan:
• Culture
• Communication
• Innovation
• Engagement

Effectiveness of techniques when
developing strategic business plan
There are many techniques which can be used by organisation in developing
appropriate strategic plan. Using these techniques can effectively help to
organisation in ensuring about plan which are implemented and desired to
achieve result.

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Following are Porter five forces and BCG growth share matric techniques
which can be used Volkswagen.
• Porter five forces
• BCG growth share techniques

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Porter five forces – This technique can be used by organisation in analysing level of competition
within same industry and business strategy development. Five forces include;
• Threats of new entrants
• Bargaining power of supplier
• Bargaining power of buyer
• Competitive Rivalry
• Threat of substitution

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BCG growth share techniques – This presents four types of situation which
can be face by company in competitive market.
• Stars
• Cash Cows
• Question marks
• Dog

References
Chang, T. C. and Chuang, S. H., 2011. Performance implications of knowledge
management processes: Examining the roles of infrastructure capability and business
strategy. Expert systems with applications. 38(5). pp.6170-6178.
Colmorn, R. and Hülsmann, M., 2014. Strategic perspectives for electric mobility: some
considerations about the automotive industry. In Evolutionary Paths Towards the
Mobility Patterns of the Future (pp. 155-168). Springer Berlin Heidelberg.

Thank You!