Business Strategy

Business Strategies

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Suitable framework to analyse the impact and influence of macro environment on Tesla
and its Strategies.........................................................................................................................3
M1 Critically analyse the macro environment to determine and inform strategic management
decisions......................................................................................................................................6
TASK 2............................................................................................................................................7
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................7
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set..........................................................9
TASK 3............................................................................................................................................9
P3 Porter’s Five Forces model measure the competitive forces of a given market sector..........9
M3 Devise appropriate strategies to improve competitive edge and market position based on
the outcomes.............................................................................................................................11
TASK 4..........................................................................................................................................11
P4 Apply theories, concepts and models, interpret and devise strategic planning for Tesla....11
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives..................................................................................................................................12
D1 Interpret information and data applying environmental and competitive analysis to
produce a set of valid strategic directions, objectives and tactical actions...............................13
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Introduction
A strategy means an integrated concept that allow company and its higher authority make
not only plans but also proven techniques to achieve the organisational objectives. A strategy is
systematically proven plans that allows management to follow them in order to eliminate
pandemonium. In organisational context strategy is a full-proof master plan which divide several
tasks into segments in order to fulfil them logically. Business strategy specifically refers to ways
in which an organisation make plans to win the particular objective. These strategies focus on
several aspects of business like what are the competitors how to stay ahead of them, different
environment where business operate; identify them, use them, target marketplace where product
are deliver how to reach and catch as much as possible, what are the threat company may face in
new market, ways to overcome them, pricing strategies and so on (Gast, J., Gundolf, K., &
Cesinger, B. 2017). In the current report the researcher have chosen TESLA company in order to
understand its business strategies are researcher will try to address several components related
with strategies, different theories and models and their influence on an organisation and its
decisions. TESLA is an American electronic vehicle making company founded by Elon Musk in
2003.
Main Body
TASK 1
P1 Suitable framework to analyse the impact and influence of macro environment on Tesla and
its Strategies.
Vision and Mission: The vision statement of company can be drawn as there aim is to
bring transition into the world by developing electric vehicles making company, as the most
powerful car manufacturing company of 21st century (About Tesla, 2021). The mission of Tesla
is by using sustainable source of energy to speed up the transition of the world in motor vehicle
manufacturing.
Objectives:The major objectives behind this mission and vision is to Accelerate the
planetary transition which means, company aim to use more cleaner and sustainable energy
source instead of traditional sources of energy. The company have another objective, that is
Tesla have emphasize on future by bringing positive changes in vehicle sector and making solar

panels to reduce carbon emission and thus well-being for the society at large. This shows
company's Commitment towards society. Also Tesla have another significant objective through
its plan to build electric vehicles by adopting sustainable methods is they try to Exceed
expectations of the people from the company. The company always try to remain ahead with its
strategies from other brand who plan to offer same values. Company have significantly identified
the futuristic problem like Fuel and scarce energy sources potential, Technology etc. that our
planet may face in coming period due to continuous degradation of nature.
Below the competitive external environment analysis is represented through PESTLE analysis of
Tesla:
Political The company have taken initiative towards making e-car making where the
role of government play important as the local authority as well as
internationally have gain attention. The governmental bodies now encourage
Tesla company for such innovation keeping the environment safe and
identifying the demand and need for future generations.
Economical The company with production of electronic motor vehicles brought a
revolution in the mind of people who have sympathy and consciousness
towards environment. Also rise in prices in fuel, uncontrollable traffic in
every regions and fuel scarcity have force people to understand the urgency of
changes that need to be address. The model offered by company Tesla is
affordable and strength to bring significant change the world's economy.
Social Since the ultimate goal of the company is to reduce carbon footprints to save
planet earth from pollution and exhausting fuel. Company encouraging people
towards such positive approach for the betterment of the society at large. The
concept of e-vehicles have power to change that by influencing people to buy
them nothing in terms of profit but importantly for future of the earth and for
its coming generations.
Technological For Tesla technological aspect have leading meaning to the company. Since
ultimately it is the techniques who enable such thinking power to any one
who wish to see change. Moreover the growing use of technologies and its
strength have been an inseparable part of the company for the success of such