Table of content •Introduction •Business vision, mission and objectives inform strategic planning •Factors considered in preparing strategic plans •Evaluation of strategic planning techniques •Advantage and Disadvantage of SWOT •Conclusion •References
INTRODUCTION Today,itisimportanttoformulatethestrategic planning. Large number of organisation are made their strategies for a accomplishing the goals and objectives. The business strategy is part of management planning , ithelpstodevelopandimprovetheorganisation performance.
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Business vision, mission, objectives, goals and core competencies inform strategic planning There are following aspects of VW AG: •Mission statement •Vision •Aims •Core competencies
Factors considered in preparing strategic plans Manyfactorshaveconsideredthatinfluencesthestrategic planning of organisation. •Political factor •Technological factor •Economic factor •Legal
Evaluation of strategic planning techniques SWOT Analyses This technique is very effective as it has been used by many organisation as so Volkswagen
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Advantage and Disadvantage of SWOT analyses •Everybusinesshasseetheirsstrengththen according to this they work to improve their brand. This cited organisation also focus to their internal strength that helps for achieving growth of company. •Mostly all business are worked to theirs strength , they do not much focus on their weaknessesandthreat,soitaffectsthe productivity of business.
Conclusion As per the report it has been concluded that a effective implementation of business strategy is depend on proper analysis of external environment. The main objective of VWAG is to technological development in their products according to the preferences and needs of the customers in UK.
References Astrachan, J.H., 2010. Strategy in family business: Toward a multidimensional research agenda.Journal of Family Business Strategy.1(1). pp.6-14. Bharadwaj, A. and et.al., 2013. Digital business strategy: toward a next generation of insights. Burlton, R., 2010. Delivering business strategy through process management. In Handbook on Business Process Management 2(pp. 5-37). Springer Berlin Heidelberg. Campbell, D., Edgar, D. and Stonehouse, G., 2011.Business strategy: an introduction. Palgrave Macmillan. Cinquini, L. and Tenucci, A., 2010. Strategic management accounting and business strategy: a loose coupling?.Journal of Accounting & organizational change.6(2). pp.228-259.
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