Analyzing the Impact of Macro Environment on Klarna's Business Strategy

Business strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..........................................................3
TASK 2............................................................................................................................................7
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
framework...............................................................................................................................7
TASK 3............................................................................................................................................9
P3) Evaluation of competitive force through Porter's five forces model...............................9
TASK 4..........................................................................................................................................11
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation........................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business strategy is defined as the group of decisions and techniques which are helpful to attain
business objectives. Business strategy is aim to make an action plan which are required to be
followed by every single person so that to to get to know about market situation. The company is
taken for this report is Klarna which is a Swedish bank providing financial services to the
customer with high standards and customer satisfaction. This report includes environment driven
forces and methods to overcome those influences by the help of several strategies (Bele,
Panigrahi and Srivastava, 2017).
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies.
Vision: The key vision of Klarna is to enhance working performance as per the set
benchmark of performance in order to perform with efficiency on national and international
platform as well.
Mission: The foremost mission of Klarna is to protect and safeguard the online payment
system so as to increase trust of customers and earn higher profits.
Objectives: The prime objective of Klarna is to expand their business on international
level so that to capture more markets.
To enhance market share by 30% in the time period of 3 months so that to increase
revenues for the company.
With the purpose to increase profits the company is offering faster payment system so
that to monitor all the payment undertaking in a considerable and systematic manner.
The strategy is defined as action plan adopted by strategic manager of Klarna to achieve
aims and objectives in the given stipulated time. Further the strategy is specified as the broad
way of directing which are adopted and followed by employees of Klarna in order to perform
their workings and operations in an effective manner. Similarly with the help of following
appropriate strategic decision, attaining of success become convenient for the business so that to
get greater goodwill and market capture in an efficient manner by acquiring both national; and
international market (Chelliah and Swamy, 2018).
Methods for strategic planning:

 Benchmarking: This is defined as monitoring aspect for the business so that to provide
standard to the working with the purpose to get efficiency in the organisation. As in the
context of Klarna all the projects and operational activities are associated with internet
services, so by the help of benchmarking it is beneficial and easy to design and formulate
strategy for online payments and online services (Frias‐Aceituno, Rodríguez‐Ariza and
Garcia‐Sánchez, 2014)
 Business transaction analysis: In current scenario all the business activities such as
rendering of services, selling of products or activities related to payments are performed
with the help of latest technology into all the departments and sub departments. So with
the help of correct data and other information it become easy to interpret and evaluate all
the translation of a business in a considerable manner.
Frameworks to analyse macro environment
Stakeholder analysis: Analysis of stakeholder is a procedure which helps in recognising
those persons who are influenced by performance of any project and operation in a business.
With the help of appropriate stakeholder analysis is become easy for the employees and other
stakeholders to work efficiently and as per their interest criterion. The procedure for stakeholder
analysis is as under:
First step: First step is to generate a list including overall potential stakeholders of
Klarna and the operational projects (Groesser and Jovy, 2016). As investors, consumers and
related financial organisation are the foremost critical stakeholders that are related directly with
the business without any gaps.
Second step: After preparing list of potential stakeholder now the organisation bifurcate
them as according to the priorities and demand of their customer which are followed by
employees engagement, level of interest and operational engagement of labours and so many
other factors. So the decision making process become easy for the managerial person as
according to the interest and power.
Third step: Under this step the manager communicates the forecasted strategy to their
stakeholder in order to introduce cooperative behaviour so that to level up the working
performance of employees with respect of aims of the business.
External analysis