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Business Strategy Assignment Solved - John Lewis Ltd

   

Added on  2020-10-23

15 Pages4579 Words125 Views
BUSINESS STRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1P1. Analysis of influences of macro environmental factors on business and its strategies....1LO2 .................................................................................................................................................3P2. Analysis of internal environment and capabilities of business using appropriateframeworks.............................................................................................................................3LO3..................................................................................................................................................6P3. Application of Porter's Five Forces model for evaluating competitive forces of market6LO4..................................................................................................................................................7P4. Application of theories, models and concepts for devising strategic planning................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness strategies acts as a plan made by business organisation to achieve specific goalsand objectives. Strategic plans can bring benefits of business growth, make strong competitiveposition and also increases financial performances of business organisation. John Lewis Ltd. is apartnership company that offers variety of products and services to customers. The productsoffered by John Lewis includes giftware, clothing, jewellery, watches, cosmetics, furniture, food,computing and audio-visual. It also offers financial and direct services and provides employmentto approx. 83000 people. The strategies of John Lewis aim at providing satisfaction toemployees, achieve sufficient profits, creating strong customer base and increasing brand valueand goodwill of company. The present report analyses and assesses organisation's internalenvironment and capabilities and also the impacts of macro environment factors. The reportfurther evaluates the outcomes of Porter's five forces analysis and applies theories, models andconcepts for assisting the interpretation of strategic directions. MAIN BODYLO1 P1. Analysis of influences of macro environmental factors on business and its strategiesJohn Lewis Ltd. Aims at analysing the macro environmental factors that may affect thebusiness strategies and capabilities. The capability analysis is done in order to assess the abilityof organisation for reaching specific goals and objectives for strategic development. Following is given the analytical framework of the macro environmental factors of JohnLewis LTD using PESTLE analysis: Political factors: This factors brings great influences and impacts on every businessorganisation. John Lewis may get influenced by the political factors of UK's rising market. Theglobalization factor can also lead to bring changes and influences in the planning and strategiesas the globalization factor will increase competitive advantage. For example: business strategies and operations gets affected due to political factors likechanges in taxation policies, new employment regulations, trade policies, environmentalregulations or trade restrictions. Economical factors: The economical factors includes interest rates, economic growth ofcountry, inflation situation, exchange rates, education level of target customers or their1

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