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Business Strategy Assignment Solution - Vodafone

   

Added on  2020-10-23

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Business Strategy
Business Strategy Assignment Solution - Vodafone_1
TABLE OF CONTENTSINTRODUCTION .........................................................................................................................1TASK 1............................................................................................................................................1P1 Identifying suitable frameworks for analysing the effect of macro environmental factors onVodafone and Its strategies..........................................................................................................1TASK 2............................................................................................................................................3P2 Analysing the internal environment as well as capabilities Vodafone..................................3TASK 3............................................................................................................................................5P3 Application of porters five force model for evaluating competitive forces ...........................5TASK 4............................................................................................................................................7P4 Strategic planning for Vodafone ...........................................................................................7Strategic Focus and Tactics: Management in Vodafone is planning to recruit highly talented aswell as skilled workers, as this will help an enterprise in fostering market growth........................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTION Business strategy can be defined as set of decisions or tactics which is implemented bymanager in an organisation for accomplishing desired business objectives. It can also beconsidered to be as long term plan developed by manager for driving an enterprise towardssuccess. Formulation of business strategies is especially important for expanding business.Strategic planning includes detailed information about the activities which will be executed foraccomplishing desired results. It helps management in analysing the business performance. Aneffective strategic planning assist firm min gaining competitive advantage. The report have focus on analysing the effect or influence of macro environmental factorson business strategies in context of Vodafone. Study will include determination of firm internalenvironment as well as educabilities. It will also include evaluation of various forces whichmight have effect on competitive strength of an enterprise. Project will also include the variousstrategies which can be adopted by business entity for increasing competitive strength.TASK 1P1 Identifying suitable frameworks for analysing the effect of macro environmental factors onVodafone and Its strategiesVodafone is one of the best organisations operating business in telecommunicationsector. There are various external environmental factors such as political, legal, social etc. whichhas great influence on business strategies of an organisation. Changes in macro environmentalvariables can have both positive and negative effect on enterprise. Pestle analysis is consideredto be as an appropriate framework which can be utilised by manager in Vodafone company. Thisis considered to be as an appropriate technique as it helps manager in addressing those factorswhich have direct as well as significant effects' on Vodafone business as well as strategies.PESTLE analysis helps manager in identifying the suitable strategies for minimising the adverseimpact or influence of changes on macro environmental constituents on business (Aithal,Shailashree and Kumar, 2015).Political factors : these variables includes changes in rules as well as regulation related toindustry etc. As Vodafone is multinational company Changes in political factor have direct aswell as major effect on business operations. Major political constituents which has effectedVodafone are EU Roaming Regulation that aims to decrease charges for mobile phone usagesabroad by seventy percent. Political instability in the nation can create major barriers in1
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delivering services. These variables have major influence on Vodafone investment decision.Political parties has assisted Vodafone in expanding business. In addition to this, infrastructurebuilding for supporting network as well as use of mobile phones by children required permissionfrom the government. Economic factors: It includes rise in prices, change in tax rates, fluctuations in currency, etc. allthese constituent have direct influence on the pricing strategy of Vodafone. Global economiccrisis ion UK after Brexit has negative effect on the profitability of Vodafone. In addition to this,decline in currency rate has provided transactional benefit to Vodafone. The increase in cost ofacquiring licences has direct effect on the profit margin of company. Adoption of discountingpricing strategy by competitors have direct as well as negative effect on the revenue , sales aswell as profitability of Vodafone.Social factors: This variable includes change in trend, demand for services, etc. have directinfluence on the operational decision of management in an organisation. It also has great effecton the production strategy of Vodafone. For instance, change in work patterns has now becomevery popular make people work from home increasingly relying in communication technologieshas lead to the increase in demand for the services offered by Vodafone. Changes in socialfactors also have major influence on marketing strategy of Vodafone. Increase in the awarenessabout the harmful radiations coming out from the mobile phone and health issues has lead to thedecline in the demand for the products offered by Vodafone (Christ, Burrit and Varsei, 2017).Technological factors : Advancement in technology has great influence on Vodafone decisionrelation to formation of strategic alliance with other business entities. The negative oftechnological development is that it has given rise to intense competition due to which Vodafoneis facing difficulty in concentrating on core business operations.In addition to this, theemergence of third generation mobile phone technology has enabled organisation operating intelecom sector to deliver more services to customers (ZHAO and et.al., 2018.).Legal factors: Changes in government legislation have direct impact on the Vodafone businessplan, policies and strategies. For instance, few regulation which has been enforced bygovernment in UK has forced Vodafone decreases the usage charges for mobile phone.Permission for importing as well as exporting of services has helped Vodafone in increasingsales and profitability.2
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