Analyzing the Impact of Macro Environment and Internal Environment in John Lewis Partnership

Business Strategy
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Apply appropriate framework to analyse the impact of macro environment in chosen
organisation and its strategies.....................................................................................................4
TASK 2............................................................................................................................................7
P2 Analyse organisational internal environment in chosen organisation by using framework.. 7
TASK 3..........................................................................................................................................10
P3 Apply Porter' five force model to analyse competitiveness of market in organisation.......10
TASK 4..........................................................................................................................................12
P4 Apply various theories and practices to interpret strategic planning of organisation..........12
CONCLUSION..............................................................................................................................16
REFERENCES .............................................................................................................................17
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INTRODUCTION
Business strategy is the core management function and master plan that used by the
management of organisation to secure the competitive position in the market, carry out
operations, satisfy consumers in order to achieve desirable goals and objectives. In the business
scenario, it is long range sketch of desired image, direction and ultimate destination which is
needed to plan and smoothly designed for achieving effectiveness. Respective report is based on
the John Lewis Partnership Plc which is a British organisation. It operates under the John Lewis
& Partners department stores, Waitrose & partners by providing Banking and financial services
in order to satisfy large no. of consumer’s wants. Respective report is based on analysis and
application of macro environment in chosen organisation and their strategies. Further it includes
internal business environment by using appropriate kind of framework in order to analyse
strength and weakness of respective organisation. It also includes Porter's five force model to
analyse the competitive forces for organisation. At last it includes range of theories, practices to
interpret the strategic planning for a firm in order to gain desirable outcomes.
TASK 1
P1 Apply appropriate framework to analyse the impact of macro environment in chosen
organisation and its strategies.
About organisation:
The John Lewis Partnership is one of UK's largest personnel owned business and parent
organisation of Two very well-known partners as John Lewis & Partners and Waitrose &
Partners (Ansoff and et.al., 2019). They also have two international sourcing offices that are a
soft furnishings factory, kinds of distribution centres, content production hub, various heritage
centres and many more. They liable for producing the products and services innovatively in
order to satisfy consumers needs and wants in proper manner.
Mission:
The mission of Respective organisation is “Provide happiness to employee and best
employment conditions in most successful manner.” The measure of their success rely on the
ability to sustain and enhance the position as an outstanding retailer.
Vision:
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John Lewis partnership has vision to operate all business activities in most successful
manner as per industrial democracy in which personnel share profitability, knowledge and
power. By using respective perspective organisation can be able to motivate their personnel and
positively encourage them in giving one of their best efforts.
Objectives:
The main objective of respective organisation is to reinventing and transform their shops
by develop the products and services by relying greatly on brand, exclusiveness and innovation.
By building Food innovation studio to boost Waitrose & Partner in product development and
healthy eating specialist in order to enhance market share.
PESTEL analysis of John Lewis Partnership:
For an organisation it is very much essential to analyse or evaluate the macro
environmental factors before prepare the strategies and tactics in order to remain competitive in
the marketplace (Auliandri and et.al., 2019). Macro environment is the condition which consider
the economy as a whole, rather than considering particular region or sector.
Here are the PESTEL analysis of John Lewis partnership to analyse the market environment of
UK:
Political factor:
Political factors considers the government interventions in economy specifically major
areas includes tax policies, labour and environmental laws, restrictions, tariffs and many more.
John Lewis partnership Plc. planned to enter in the in rising market of UK which is the part of
European union. The political condition of the UK market place is very moderate as competitors
easily can enter into market without any kind of limit or limitation. In that regards government of
UK decide to lessen down corporate tax from the 30% to 28% which positively impact on
organisational profitability (PESTEL Analysis of John Lewis | Business Teacher, 2019).
Here is the critical evaluation of Political factors of respective organisation:
Positive impact:
Decrease in the corporate taxation is very much important aspect for John Lewis
Partnership in gaining higher level of profitability and sustainability in the marketplace.
Flexibility in taxation policies assist to a firm in selling goods and services to consumers at
reasonable price range.
Negative impact:
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