Business Strategy

This presentation provides an overview of business strategy, including its importance in achieving consistent growth and development. It covers the components of a business strategy, such as vision, mission, objectives, and core competencies. The presentation also discusses the factors considered in preparing strategic plans, including SWOT analysis, business analysis, benchmarking, supply chain management, and market opportunities. Additionally, it evaluates strategic planning techniques, such as the Ansoff Matrix and PESTLE analysis.

Business Strategy
(Task 1)

Table of content
• Introduction
• Business vision, mission and objectives and core
competencies
• Factors considered in preparing strategic plans
• Evaluation of strategic planning techniques
• Conclusion
• References

Introduction
A business strategy plays a vital role in the success for each
and every business organization. In modern global
environment it is difficult to maintain consistent growth
and development which is very crucial. In order to
maintain competitive position business strategy helps to
meet their short and long term targets. This report will have
explained about the mission, vision and core competencies
of a company and helps to set their future direction.

Vision, mission, objectives, goals and core
competencies
Mission
Cups and Talks mission is to render the best tea and coffee
services and an socialising environment serving the
hospitality and other food services.
Vision
The vision of the company is to provide quality and value
added services to the consumers and lead the local market
in United Kingdom by applying effective strategies.

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Objectives
 The major objective of Cups and Talks is to get the 20%
return of the invested amount in the organisation through
implementing programmes in efficient ways.
 To provide best brewed coffee and variety of tea at the
store in better quality and taste.
Goals
Cups and Talks is a new business start-up which is aiming to
get the popularity in food and hospitality services .

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Core Competencies
 Users and customers are main focus of the
enterprise.
 Cost effective prices of company as well as
best quality products.
 Labelling development.

Factors considered in preparing strategic
plans
SWOT Analysis
To determines the affecting factors of enterprise, identifying
SWOT can assist in development:
Strength
Demand
Customer Base
location
Weaknesses
Budget
Volatile customer base
Opportunities
Discounts for regular customers
Price differentiation
Threats
New Competition entrants

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Business Analysis: The activity of business analysis is useful in
regard of meeting the desired plan of company in the competitive
market.
Example: Demands determination.
Benchmarking: The technique agree in setting some standards and
after that compare them with the factual performance as well as
the hypothesis that enterprise assumed. It is significant elements
assist in understanding the demerits and advantages of rivalry.

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Supply Chain: This consist of the production management
process. It includes production and manufacture process
management. Cups and Talks Cafe should assure their
investors and sponsors that they would be receiving
replenishment.
Market Opportunities: Cups and Talks Cafe have chance
to deploy their business or their branches to expand in
several places at state.

Evaluation of strategic planning techniques
Ansoff Matrix Method
This is a unique and different way to build a new products
and enhance the service and commodities qualities.

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PESTLE Analysis
Cups and Talks Cafe should take the elements of external
environment of market into consideration for effectively
implementation of strategies.

Conclusion
This report is assisting understanding the use or value of
business strategy along with its concept in context of
organization. In the assignment, the external and internal
audit has been conducted for identifying and
understanding the elements effectiveness of the
operations.

References
 Cavusgil, S. T. and et. al., 2014. International business.
Pearson Australia.
 Cullingford, C. and Blewitt, J., 2013. The sustainability
curriculum: The challenge for higher education. Routledge.
 Grönroos, C. and Ravald, A., 2011. Service as business
logic: implications for value creation and marketing.
Journal of Service Management. 22(1). pp.5-22.

Thank You