Business Strategy

Business Strategy
(Task 1)

Table of content
• Introduction
• Business vision, mission and objectives and core
competencies
• Factors considered in preparing strategic plans
• Evaluation of strategic planning techniques
• Conclusion
• References

Introduction
A business strategy plays a vital role in the success for each
and every business organization. In modern global
environment it is difficult to maintain consistent growth
and development which is very crucial. In order to
maintain competitive position business strategy helps to
meet their short and long term targets. This report will have
explained about the mission, vision and core competencies
of a company and helps to set their future direction.

Vision, mission, objectives, goals and core
competencies
Mission
Cups and Talks mission is to render the best tea and coffee
services and an socialising environment serving the
hospitality and other food services.
Vision
The vision of the company is to provide quality and value
added services to the consumers and lead the local market
in United Kingdom by applying effective strategies.