Business Strategy

BUSIENSS STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
SECTION1.......................................................................................................................................3
Macro environment analysis.......................................................................................................3
Section2............................................................................................................................................6
Mckinsey 7s model.....................................................................................................................6
Tow’s matrix...............................................................................................................................7
Section3............................................................................................................................................9
Porter's generic model.................................................................................................................9
Ansoff matrix..............................................................................................................................9
Section4..........................................................................................................................................10
Strategic plan ............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The business strategies is the tool that are being used to get competitive advantages (Yuan, Lu,
Tian and Yu, 2020. Ocado is an multinational organisation improving its strategic
planning. This report will evaluate the macro factors and determine the capability of the
company. Further the competitive analysis is done and strategic plan is being made.
SECTION1
Macro environment analysis
This analysis is to identify the required opportunities and threats that is influencing the
industry in which company is operating ( Idris and Rahman, 2018). This is basically not
controlled by the industry itself they have to make changes accordingly.
Strategic positioning of Ocado
The Ocado is international company uses to develop robotics, automation and software
for online retailers. They have created with the retailer business in UK and now become a
separated legal entity. Ocado is using digital technologies as they are making uses of mobile
application to sale their products internationally. The company is making uses of algorithm one
of the complex and smart platform. The process of Ocado is totally online which makes it
different from others.
Ocado is revolutionizing the manner in which people can shop forever through unique
style of shopping the grocery products. The company has passion to provide an adequate quality
when the customer have need of them, they also treat their customer with care and faith.
PESTLE analysis
The Pestle analysis of Ocado involving macro environment factors that influence the business
environment. The pestle analysis include Political, economical, social, technological, legal and
environmental factors which affects the Ocado from outside the business.
Political factor
Government policies: High
During pandemic of COVID-19 government policies for retail industry
The government have influenced the retail industries as they are remained active because
all the people need the essential products. Yet the pandemic period has impacted the supply,

demand and operation of Ocado as the retail industry is large in every country and government is
supporting the retailer to perform their activities during the pandemic period. All the people need
their physiological needs to survive in the market (Shaqrah, 2018).
Political stability: High
Impact of Brexit on grocery industry of UK
Due to Britain exit from the market of EU the political environment is not being stable so
the companies of grocery retailing which are being importing and exporting goods all over the
EU market are facing issues. Earlier the Britain is being part of European Union so there is no
charge to perform the business activities all over the EU market ( Moktadir and et. Al., 2020).
The government is totally dis balanced with this practises as now they have to make their own
roles and regulation regarding the companies.
Economical factor
Economic growth/ decline: High
Reduction in GDP lead to influence the grocery and retail business
In the pandemic period of Brexit and COVID-19 the economic condition of every nations has
been affected drastically (Valente, 2018). The growth is being reduced and economic is facing
lots of issues, the grocery sector remain opened in the pandemic situation in UK. People are
having less disposal income to purchase more by this the whole industry is being influenced.
Consumer buying behaviour: High
Impact of COVID-19 on customer preference
The customers are being more aware in this period of pandemic so their buying behaviour is also
being changed. They are not having enough disposal income to invest in grocery as their jobs are
also being dropped and they are not having income source. They are finding less costly products
and easily shift to some other brand when they found some better price.
Social factor
Customer trends and taste: High
Retail sectors are influenced by customer taste