BUSINESS STRATEGY.

BUSINESS STRATEGY
(Understanding process of business
planning)

Tables of Contents
• Introduction
• Business mission, vision, goals and objectives of Azimo
which inform strategic planning
• Considering Factors which has influence on strategic plans
• Effectiveness of techniques to develop strategic business
plans
• References

Introduction
• In this particular presentation the approaches are
developed to understand about the process of business
plan in order to come up with an effective strategic plan.
• This is presented by a new business developer in front of
Dragon den BBC to get funded by capitalists.

Organisational vision, mission, goals and
objectives helps in strategic planning
• The company should be responsibly involved in defining their
goals which should be realistic and attainable in the current
market scenario.
• For making business panning effective the company have to
synchronize mission, vision or the company with the strategic
methods and developed technique to act responsibly towards
available opportunities in marketplace by considering factors
influencing business plan.

Cont...
Different terminologies of new business plan developed to
impress investors of Dragon den and provide right
direction to working of firm are presented below:
•Mission
Vision
Objectives and Goals
Core competencies

Considering Factors which has influence on
strategic plans
• Growth of organisation is influenced by many factors
externally and internally.
• These influencing aspects of commercial environment
are also significant affect on strategic plans of business
firm.

Cont...
The various factors influencing business strategies are
discussed as follows:
 Leadership
 Project management
 Human resource

Effectiveness of techniques to develop
strategic business plans
The different techniques that can be implemented in
action to develop strategic business plans effectively to
contribute in accomplishment of defined objectives and
goals for firm are as follows:
 BCG growth sharing matrix
 Ansoff's matrix

BCG growth sharing matrix

Ansoff's matrix

References
Parnell, J. A and et. al., 2012. How environmental
uncertainty affects the link between business strategy and
performance in SMEs: Evidence from China, Turkey, and
the USA. Management Decision. 50(4). pp.546-568.
Reich, B. H and Benbasat, I., 2013. 10 Measuring the
Information Systems–Business Strategy Relationship.
Strategic Information Management. p.265.

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