Business Strategy for VW AG

BUSINESS STRATEGY

Table of Contents
INTRODUCTION
............................................................................................................................................................
4
TASK 1
............................................................................................................................................................
4
TASK 2
............................................................................................................................................................
4
P2.1 Organisational audit for VW AG ....................................................................................4
P2.2 Environment audit............................................................................................................5
P2.3 Stakeholder analysis for new strategy .............................................................................6
P2.4 New Strategy for VW AG- .............................................................................................7
TASK 3
............................................................................................................................................................
8
P3.1 Alternative strategy for growth .....................................................................................8
P3.2 Justification......................................................................................................................9
TASK 4
............................................................................................................................................................
10
4.1 Strategy implementation with roles and responsibility of personnel.................................10
4.2 Resources required for implementation of the strategy......................................................11
4.3 Contribution of smart target ..............................................................................................12
CONCLUSION
............................................................................................................................................................
13

REFERENCES
............................................................................................................................................................
15

INTRODUCTION
Business strategy is basically a plan made by the higher authority to ensure the growth of
the company in the market as this involve specified steps that are followed by all. Present report
is d based making new strategy for new business and defining goal, vision and mission. In also
define the factors affecting making business strategy and use of techniques. Business strategy is
all about the factors that are controlled by the company as they affect the business to the core .
This report contains all about the business whether it is internally or externally. Volkswagen is a
company is a car manufacturing company and has definite goals that will be achieved with the
help of business strategy.
TASK 1
Attached in PPT.
TASK 2
P2.1 Organisational audit for VW AG
Organisational audit is all about the internal analysis of the firm as it includes all the
factors that may affect the business to the core. This audit analyse all the factors within the
organisation in order to achieve the efficiency in the operations so the company can retain in the
market for longer period by earning more profit. Volkswagen company performs this audit as
they want to ensure that there is efficiency in the operations that is performed by their effective
work force. Organisational audit clarifies all the factors weather they are beneficial or harmful so
the company can take the measures accordingly.
Swot analysis -
Strengths- Weakness-
 Strong run position and brand image in
the market
 This company is the oldest car
manufacturing company so its having
market value.
 VW AG is having excellent qualities of
advertising through print media, online
 It is having the lowest market share in
India, United States.
 This company is develop lots of
harmful full guess for environment
through their manufacturing.
 It was also having limited share growth
in other competitors from global car