Understanding the Process of Strategic Planning

This presentation provides an overview of the process of strategic planning in business strategy. It includes a case study of Purbeck Ice Creams, focusing on their mission, vision, objectives, goals, and competencies. The presentation also discusses factors to consider while formulating a strategic plan, micro and macro environments, effectiveness of techniques such as BCG analysis and SPACE analysis, and references for further reading.

Business Strategy
(Understanding the Process of Strategic Planning)

Table of Content
• Introduction
• Business Mission, Vision, Objectives, Goals and Competencies
• Factors to be considered while formulating plan
• Micro Environment
• Macro Environment
• Effectiveness of Techniques
• BCG Analysis
• SPACE Analysis
• References

Introduction
A plan of action used by company is known to be business
strategy as it provides competitive edge to it against its
competitors.
It assist employees in following a path that leads to better
productivity.
This presentation states about a company which specialises in
serving ice cream products in market, Purbeck Ice creams.

Cont...
The organization was built up 29 years back however today it
requires subsidizes with the goal that it can extend out of a
constrained zone.
It serve frozen yogurts and other sustenance things which are not
unsafe in nature.
Purbeck frozen yogurt is an outstanding dessert making
organization which is situated in the core of Dorset that is
Corfe Castle.

Business Mission, Vision, Objectives,
Goals and Competencies
The managers are tasked with formulating these as to bring in
consistency and alignment in organisation functioning:
Mission: The company wants to serve people with healthy and
delicious products.
Vision: The association ultimate objectives are expressed to be
a best firearm in the field of sound deserts part. Every one of
the exercises will be executed according to quality and
measures.

Cont...
Goals: The prime objectives of organization are to serve
individuals with things that upgrades an incentive for them
and enhances their life.
Objectives: These will help with measuring association level of
accomplishment.
• The administrations should be client centered (keeping
fulfillment over 90%).
• Incorporating advancement in delivering items.
• Decreasing odds of duplication.

Cont...
These are the center skills that empowers an association in
accomplishing upper hand in showcase.
Purbeck Ice creams is centered around guaranteeing that it ready
to give solid sustenance things to individuals, it is at display
serving through little eateries and pastry kitchen shops.
The best capacities that separates us from others are, Innovation,
trustworthiness, diligent work, savvy method for generation,
imagination.

Factors to be Considered while
Formulating Strategic Plan
Different components are
existing in the outside
condition and must be
examined for making
successful procedure.
The organization continues
assessing inner and
additionally outside
condition to decrease level
of effect.

Micro Environment
It is known as controllable condition that can be overseen by
association by changing tenets and polices.
They exist in inward condition and can be assessed by SWOT
examination.
Strengths
 Innovative
 Creative
 Modifications of meals
 Healthy products, gluten free,
sugar free.
Weakness
 More elevated amount of
rivalry existing in showcase
 Restricted development
because of rivalry.
Opportunities
 Building relationship with
more parties.
• Use of innovation.
Threats
 Real changes presented by
rivals.
 Increment in the cost of crude
material.

Macro Environment
This is a wild domain factor that must be received by
organization or oversaw by presenting changes in their
technique.
PESTLE is directed:
Political:
 Government security is a noteworthy issue for the business
in nourishment area. In the event that there is unsteadiness it
will expand costs of fundamental necessities.
 Likewise distress is a risk to any business

Economic:
 Development rate of a
nation
 Rate of joblessness
common in industry.
 Changes in rate of
intrigue, swelling rate or
financial strategy has
affect upon
organization.
Cont...
Social:
 The circulation of cash
between individuals at
different levels of society.
 Development and
accessibility of work in
advertise.
 Changes in singular way of
life and in addition needs
of individuals.

Cont...
Technological: There is consistent changes in innovative
perspective, for example, changes in strategy for nourishment
handling and cost of adjustment is likewise expanding which
is issue.
Legal and Environment: These are distinctive issues however
changes in natural laws are compelling organization to chop
down discharge rate and introduce better types of gear that
gives higher rate of efficiency.

Effectiveness of Techniques
It is vital for administrators to guarantee that they are dissecting
and assessing all procedures and their viability.
The two strategies used by Purbeck Ice Creams are:
 BCG Matrix
 Space Analysis

BCG Matrix
The arrange utilizes this technique for ordering and overseeing
different items and administrations. This network permits
chiefs in understanding which item needs greater venture and
which one must be expelled.

SPACE Analysis
This examination method is utilized by the organization for dealing
with its exercises and guarantee that the thought produced suits
organization abilities.
It is outstanding amongst other apparatus to assess a current
arrangement of activity or set up another powerful procedure
Financial strengths: The Purbeck Ice Creams is trying to boost its
profitability by 4% in next one year.
Competitive advantage: It can be gained by using creative and more
effective approach.

References
Meskendahl, S., 2010. The influence of business strategy on
project portfolio management and its success—a conceptual
framework. International Journal of Project Management.
28(8). pp.807-817.
Mithas, S. and Lucas, H. C., 2010. What is your digital business
strategy?. IT professional. 12(6). pp.4-6.
Montgomery, C. A. ed., 2011. Resource-based and evolutionary
theories of the firm: towards a synthesis. Springer Science &
Business Media.

Thank You