Understanding the Process of Strategic Planning
VerifiedAdded on 2023/03/24
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PowerPoint Presentation
AI Summary
This presentation provides an overview of the process of strategic planning in business strategy. It includes a case study of Purbeck Ice Creams, focusing on their mission, vision, objectives, goals, and competencies. The presentation also discusses factors to consider while formulating a strategic plan, micro and macro environments, effectiveness of techniques such as BCG analysis and SPACE analysis, and references for further reading.
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