Understanding the Process of Strategic Planning

Business Strategy
(Understanding the Process of Strategic Planning)

Table of Content
• Introduction
• Business Mission, Vision, Objectives, Goals and Competencies
• Factors to be considered while formulating plan
• Micro Environment
• Macro Environment
• Effectiveness of Techniques
• BCG Analysis
• SPACE Analysis
• References

Introduction
A plan of action used by company is known to be business
strategy as it provides competitive edge to it against its
competitors.
It assist employees in following a path that leads to better
productivity.
This presentation states about a company which specialises in
serving ice cream products in market, Purbeck Ice creams.

Cont...
The organization was built up 29 years back however today it
requires subsidizes with the goal that it can extend out of a
constrained zone.
It serve frozen yogurts and other sustenance things which are not
unsafe in nature.
Purbeck frozen yogurt is an outstanding dessert making
organization which is situated in the core of Dorset that is
Corfe Castle.