Business Strategy

This presentation discusses the importance of business strategy in achieving company objectives and goals. It covers topics such as mission, vision, objectives, and goals, as well as the factors considered in formulating a strategic plan. The effectiveness of tools implemented in strategic business plans is also explored. References and resources are provided for further study.

Business Strategy

Covered Content
 Introduction
 Mission, vision, objectives and goals
 Factors which have been considered while formulating
strategic plan
 Effectiveness of tools implemented while emerging strategic
business plans
 Conclusion
 References

Introduction
Strategy is the foremost requirement for any business in order
to achieve companies pre-set objectives. Business strategy is
the perfect outline which is mostly determined by the top
level authority in the firm so that the firm can do effective
performance.

Mission, vision, objectives and goals
Business plan is the most effective tool which is used by the
each firm for gaining finance for the firm. Under this
various strategies are covered which can be used by the
firm for achieving its pre-set objectives.
Mission: This is the set of aim which a firm intends to attain
shareholders desires. This assists to determine how firm
operates, their customer, different goods and services and
their service quality to customer.

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Goals and objectives: Goals and objectives are normal
guidelines which a firm to attain under a particular period
of time. Objectives are the stages to attain goals.
Objectives means to short term plans means to long term
plans of the firm.

Factors which have been considered
Strategic planning is the procedure under which a firm could
identify could its strategy and form decisions about how
to assign its resources to achieves this strategy. This
likewise renders guidelines to use this strategy.
Three components are needed to be considered while
making strategic planning.

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Strengths and weaknesses:
SWOT analysis is an
important tool which are
required for making the
strategic planning. Strengths
and weakness is an inner
factors and opportunities
and threats are external
issues of the firm.

Effectiveness of tools implemented
Effectiveness of the techniques are used here for developing
strategic plans of Sainsbury plc. by using BCG growth share
matrix. This is done as under:
BCG growth share matrix:
This is the matrix which is made into four dimensions by
Sainsbury plc is going to face.

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Question marks: Under this
situation, market share is
low and the growth rate is
high. Under this situation,
risk covered as low market
share covers loss to the
firm. This reflects newly
made goods in the market.

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Benefits of the BCG matrix:
This matrix assists firm to assess about where to invest, when
to divest earning from market segment, when to concentrate
on an advance business.
Other benefits of BCG matrix are:
This assists to analyse firm's existing portfolio balance.

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 This is not an easy thing to get data about market
growth and market share.
 Overall proper position can not be analysed on the
basis of these factors.
 In this situation, this can be seen that dogs can have
higher money even more than the cash cows.

Conclusion
From the above mentioned report, this is concluded that
Sainsbury plc can gather finance by using business plan.
Such project provides information about implementing
mission, vision and core competencies of the cited
company.

References
Helms, M. M. and Whitesell, M., 2013. Transitioning to the
embedded librarian model and improving the senior
capstone business strategy course. The Journal of
Academic Librarianship. 39(5). pp.401-413.
Kalyani, M. and Sahoo, M. P., 2011. Human resource
strategy: A tool of managing change for organizational
excellence. International Journal of Business and
Management. 6(8). p.280.

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