Business Strategy

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BUSINESS
STRATEGY

Name of the company- TESCO
• Tesco is a British Multinational groceries as well as general
Merchandise retailer . Its Headquarter established in Welwyn
Garden City ,England ,United Kingdom. It is considered as the third
largest Retailer within world through groceries within U.K.
Company has diversified its
• areas such as
clothing,electronics,software ,telecoms ,toys ,petrol ,financial
services as well as internet services. It is considered as the high
volume down market retailer. As they can attract a social group
through the low prices .Tesco is considered as the 28 largest
company as it is listed on the London Stock Exchange and also at
the FTSE 100 index.

Vision and Mission of Tesco
• The vision mortgage more than one view point through way of
doing customers, communities, employees ,Business. It is also
considered as easy to hold through the public.
• Tesco Mission is to that they make what matter better in form of
Togetherness. Its values ,vision as well as mission interrelated with
each other to shape the identity of the firm.

Objectives of the company
• Aim of the Tesco is to become the largest retailing sector and
provides god quality of products and services at low prices. So
they can compete in the market through the pricing strategy.
• Objectives- first one is to maximize the sales to gain the profits.
They tries to maximize the sales through cutting of the price and
also expanding current stores.
• Second objectives – It aim is to decrease the prices for the average
household products as they can do by offering bargaining to the
customers such as buy one get one free.

Five year plan of Tesco
• First year plan
• Providing training to the employees and make them aware about
the Tesco's mission ,values ,objectives as well as core mission of
the Tesco.
• Second year
• Highlighting on expanding Tesco a range of Home brand.
• Refocus as well as remarket products of the Tesco so the
customers are away that they are at market of low cost.
• Do not compete against the M&S and waitrose.

Analytical model of Decision
making
• A series of the analytical model given below
• This model focuses on the Two aspects
• Recognized the Problems
• Implementation of the solution
• Steps into the Analytical model

Analytical model of decision
making
• Strengths
• Biggest grocery retailer in the UK
• Leading market share
• Weakness
• Failed operations in the US and Japan
• Opportunities
• To expand market share
• Threat
• Competitors