Assignment Business Strategy - Jaguar Land Rover

Added on - 21 Feb 2021

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BUSINESSSTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Impact and Influence of Macro environment on Jaguar Land Rover.........................................1TASK 2............................................................................................................................................4Analysis of Internal Environment and Capabilities....................................................................4TASK 3............................................................................................................................................7Evaluation of Competitive Forces for Jaguar Land Rover..........................................................7TASK 4............................................................................................................................................8Application of models to Devise Strategic Planning for Jaguar Land Rover.............................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness Strategy includes all the essential steps and processes adopted by anorganisation to gain a competitive edge within the marketplace as well as secure a sustainableposition within the same. Furthermore, it also makes a company capable enough to effectivelyenhance its competence and level of productivity which ultimately contributes to higherprofitability(Teh and Corbitt, 2015). The following report is based on strategic direction ofJaguar Land Rover, which is one of the most reputed organisations within the automotiveindustry in United Kingdom. The report covers a detailed analysis of the impact and influencewhich the macro environment has on organisation and its business strategy. Moreover, it coversassessment of an organisation's internal environment and capabilities as well as evaluation andapplication of analysis using Porter's Five Forces Model. Further, the report includes analysis ofdirections available with the firm.TASK 1Impact and Influence of Macro environment on Jaguar Land RoverOrganisational OverviewJaguar Land Rover is an automotive organisation which develops, manufactures as wellas design vehicles for its customers worldwide. It produces high-performance vehicles which aremade to provide customers with comfort, speed and design.Vision:Jaguar Land Rover's vision is to deliver electric, connected as well as driverlessvehicles which reshape the entire sector.Mission:To attain this vision, mission of the organisation is to to do business withutmost integrity, understanding, excellence, unity as well as responsibilityObjective:The firm effectively wishes to revisit and renew its strategic direction andmodify the same in relation to effectively ensure a competitive position within themarketplace.To attain the vision and objectives of the company which is one of the main agendas ofthe organisation, it is essential for the firm to develop effective strategy which helps the firm inachieve its company goals(Bocken and et. al., 2016). Strategy refers to a plan of action which isdeveloped in order to attain desired goals and objectives.1
Strategy adopted by the company plays an effective role within a firm to help attain itsobjectives, goals, strategic intent and different strategic direction. This is because developing astrategy helps a company target all those pointers which are weak and requires effective attentionof the management to help the organisation excel within the same(Taneja, Pryor and Hayek,2016).Furthermore, there are several strategic planning techniques which could be utilised bythe organisation in order to plan their strategies in an effective manner. For this purpose, thecompany could utilise techniques like Benchmarking and Key Performance Indicators. Thiswould allow the firm to appropriately plan their strategies and could measure and monitor theirsuccess in a better manner.Macro Environment AnalysisTo appropriately formulate a set strategy and effectively choose a strategic direction,Jaguar Land Rover is required to analyse the external environment which impact the business.For this purpose, PESTLE Analysis is being used which is a framework to outline all the externalfactors which influence functions and operations of a company. In context with Jaguar LandRover, this analysis is discussed below:Political Factors:These factors undertake all the external political factors, including political stability andgovernmental interventions which have a wide impact on a company. One of the biggest factorswithin the political scenario of the country, which is important for an organisation to analyse isthe political stability. In context with Jaguar Land Rover, currently after Brexit vote, the firm,being headquartered in UK is also experiencing quite instability in terms of governmentalpolicies and regulations. This is quite a threat for the organisation within its home market.However, despite the same, the firm has acquired effective government support in order toenhance their production capacity and develop more cars each year. Furthermore, apart from UK,the firm is enjoying political stability in all of its major market, which is further enhancing theopportunity for the company to expand its business operations in these markets and groweffectively(Orna, 2017).Economical Factors:Such factors are associated with economical front and performance of the country inwhich the firm operates in. In consideration with its existing market, after Brexit, due to2
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