Business Strategy

Business Strategy
6/9/2019

Business strategy 1
Contents
Target customers..............................................................................................................................1
Young athletes.............................................................................................................................1
Women.........................................................................................................................................1
Professional athletes....................................................................................................................2
Industry Analysis.............................................................................................................................2
Marketing plan.................................................................................................................................2
Product strategy...........................................................................................................................3
Pricing strategy............................................................................................................................3
Place strategy...............................................................................................................................3
Promotion strategy.......................................................................................................................3
Promotional mix budget..........................................................................................................4
References........................................................................................................................................5

Business strategy 2
Target customers
The target customers are majorly known as the group of the customers that firm plans to reach
with the wide marketing efforts (Armstrong, Adam, Denize and Kotler, 2014). Company C
majorly make use of multi-segment targeting strategy to target wide range of customers present
in market that are presented below -
Young athletes
In the current environment, the kids who play sports are growing in the numbers due to which
our company targets athletes who wear sports, clubs, and many others. It has been found that the
young athletes are major looking for the footwear that offer them comfort while playing the
sports. In addition, the price of the products needs to be affordable because this is not fixed that
they are the professional players they can be sportsperson and many others (Baker, 2014).
Further, they majorly demand for the products that are innovative available in different design
that can match their standard.
Women
It has been found that currently the women are taking the participation in the running with
interest and this is increasing in the number. Our business focuses on the emerging needs of the
women so that we can bring the changes according to women and offers them a better product.
When it comes to the women footwear, we deliver the comfort and flexibility that is possible
with the innovative design of our women design shoes. This meets the needs of the women who
wear the athletic footwear (Chernev, 2018).