Business Strategy of Giffgaff company : Report
Added on -2020-06-06
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P.1. Impact and influence that macro environment has on giffgaff and its business strategies..1PESTLE model for Giffgaff organisation's environmental analysis...........................................2TASK 2............................................................................................................................................4P.2. Critically evaluating the strength and weaknesses of an organisation's internalcapabilities, structure and skill set..............................................................................................4TASK 3............................................................................................................................................7P.3. Diversify appropriate strategies to improve competitive edge and market position ofGiffgaff organisation...................................................................................................................7TASK 4............................................................................................................................................9P.4. Using Bowman's strategy clock model, analyse the strategic direction and optionsavailable for Giffgaff organisation..............................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................11
INTRODUCTIONTelecommunication industry is one of the largest industry in the UK, in which variousorganisation are operating their business functions. In the report, the company has been chosenwhich is Giffgaff company which is a UK based big organisation. In addition to this, this studywill be discussed about PESTLE and Ansoff's growth factor matrix of the organisation. In orderto strategic capabilities' identification of Giffgaff organisation, VRIO model will be applied.Apart from it, the investigation will also be discussed about porter's five forces model in case ofassessment of telecommunication industry in the UK. Bowman's strategy clock model will beapplied in order to interpreting strategic direction of Giffgaff company.TASK 1P.1. Impact and influence that macro environment has on giffgaff and its business strategiesIn UK, Telecommunication sector is rapidly growing in the nation and becoming morecompetitive in market. In case of Giffgaff company is a one of the largest telecommunicationorganisation in the UK which is facing wide range of competition in industry. The businessstrategic management team are utilising effective approaches in order to keeping ahead in thecompetition in market of the nation, because of technological changes in telecom industry,numbers of issues and challenges are facing by the company and they need to identify thesefactors which affecting its macro environment of Giffgaff firm. As per the analysis of macroenvironmental factors of the company, they must need to formulate effective strategy atworkplace in respect to keeping itself ahead and maintain its top most position in the industry.1
PESTLE model for Giffgaff organisation's environmental analysisPESTLE analysis of Giffgaff company is the most necessary part of company by whichthey will be able to understand its various influences on organisation's strategy and macroenvironment factors of the firm (Aharoni, 2015). With the assistance of this strategy, its strategicmanagement professionals would be able to understand the areas of business in which properfocus is needed to be taken. Political factors: Regulation issues come up frequently in the business and they have tounderstand them. The government of UK has been released some important instruction towardstelecommunication sector of the nation, in which make positive and negative impact on businessenvironment (Amran, Ooi, Wong and Hashim, 2016). In addition to this, the government hasnoticed that, internet and Wi-fi is most necessary part of each person lives, so this is the mostneeded instrument for their educational and professionals lives in terms of making propercommunication among them. Some critical political norms and regulations are necessary tofollow by Giffgaff organisation in the industry in order to operating their business at competitivelevel. So it makes negative impact on the sales criteria and business strategy of the business.Economic factors: Varied of economic factors occur in the industry which affectGiffgaff organisation external environment in the nation. Economic elements are interest rates,inflations and taxation policies of the nation towards corporate sector in the UK (Armstrong,Kotler, Harker and Brennan, 2015.). In the country, the population of the country increasingfrequently and that's why demand of telecommunication services also increasing therefore,company's has been facing challenges of increment in their telecommunication resources at ruralareas, so it is becoming prime case of raising expenses of the company in the nation. Companygrowth depending on the technological advancement in company's product and services, so thebusiness entity needed to analyse economic situations of the nation and as per their economicalnorms and circumstances, they need to formulate an effective strategy in order to sustain in UKtelecommunication market. Social factors: Social factor are more necessary thing for Giffgaff organisation in orderto identification of external environment factors on the company operational and strategic bothlevel. Often, it has been seen that, Giffgaff organisational professionals need to change in theirstrategy in the industry as per demand and social needs in various communities of the country(Buckley and Ghauri, eds., 2015). Most in the rural areas, people utilise telecommunication2
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