Frameworks for External and Internal Environment Analysis

Business Strategy
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Table of Contents
Table of Contents.............................................................................................................................2
TASK 1............................................................................................................................................1
P1. Frameworks for external environment analysis....................................................................1
TASK 2............................................................................................................................................5
P2. Frameworks for analysing the internal environment along with organisational capabilities.
.....................................................................................................................................................5
TASK 3............................................................................................................................................8
P3. Model of Porter's five forces.................................................................................................8
TASK 4............................................................................................................................................9
P4. Range of concepts and theories along with strategic plan.....................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
A process or summary of running a business effectively there is required proper planning
and formulation which helps to state the position of a company and how it can be grow is
considered as a business strategy (Charter, 2017). This is important for organisation to focus on
needs and wants of people who are interested to buy new and other thing that helps to run a
business effectively. Good planning and strategies provides a clear roadmap, involving of set of
guiding rules and principles which helps to continue and run business continuously. To
understand about business strategy IKEA is taken that is retail sector Furniture Company in
Sweden that sells different types of furniture to customers and increasing profits. The
management of such organisation make plans to improve their productivity and implement them
so profitability can be increased. It covers following topics such as different frameworks in
relation to macro environment, five forces model that helps to take competitive advantages,
Ansoff’s growth matrix and strategic management plans which helps to run a business
effectively and increases profits.
TASK 1
P1. Frameworks for external environment analysis.
About IKEA’s – IKEA is a Swedish Dutch company that designs and sells ready to
assemble furniture, home accessories and kitchen appliances. This organisation was founded in
Sweden in the year 1943. This is world’s largest company that sales its furniture at retail cost and
getting profits. This organisation is operating business in 52 countries that contains about 12000
products and services to customers by uploading on websites. This organisation formulates
different types of policies and strategies which helps to increase the productivity and profitability
by bringing new strategies.
Vision – “To create a better everyday life of people by offering different designs of
assemble furniture which helps to maintain the good life standard and style”.
Mission – “To offer well designs, functional home finishing products at price so that people can
easily afford this, can make better their life” (Feldman, Amit and Villalonga, 2016).
Objectives –
 To makes a better lifestyle of people within the year 2021.
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