Analyzing the Impact of Macro Environment on Company Strategies

Business Strategy
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Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1. Analyse the impact of macro environment on the company and its strategies................4
M1. Critical evaluation of macro environment in order to inform and determine strategic
decision...................................................................................................................................7
TASK 2............................................................................................................................................7
P2. Analysis of internal capabilities & environment of company by applying appropriate
strategies.................................................................................................................................7
M2. Critical evaluation of internal environment & capabilities..........................................9
TASK 3..........................................................................................................................................10
P3. Porter Five force model in relevance with organisation................................................10
M3 Analysis of appropriate strategies to improve competitive edge & market position.....11
TASK 4..........................................................................................................................................11
P4. Apply range of theories and concepts to devise and interpret strategic planning..........11
M4. Strategic management plan...........................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
Business strategy is a plan which help an entity to attain their long-term vision & mission by
developing a business model to implement particular strategy. In addition to this, it involve a set
of actions as well strategies in order to achieve desired goals in a timely manner. It is important
for higher authorities to consider mission, objectives, values, vision of company in order to
develop an effective business strategy (Ansoff, 2019). In the present report, TESCO is chosen as
a base company. It is one of large supermarket retail chain in UK that offer high quality grocery
and home essentials as well. TESCO was established in year 19191 & it’s headquarter is located
at Shire park, England. It offer products and services in around 12 countries globally.
Mission: “To provides quality goods in market and strengthen its market position
effectively” is the mission statement of TESCO.
Vision: “To attain leading position in industry by offering different and innovative
products in market” is vision of company.
The present report show environmental analysis that take place by using different factors in order
to know about factors that impact on business performance and activities as well. Along with
this, internal capabilities and environment is analysed by applying different frameworks.
Moreover, there is discussion about porter’s five force model that help in identifying level of
competition prevailing at marketplace. At last, a strategic plan is develop that involve all
strategies, mission, objectives and many more of company in an appropriate manner.
TASK 1
P1. Analyse the impact of macro environment on the company and its strategies
It is significant for companies to identify the influence of environmental factors on
activities as well as performance of oragnisation. It is determined that analysis of environment
help an entity to reduce risk level and develop effective strategy that decline threats in a proper
manner. The higher authorities adopt PESTLE analysis to analyse factors that is given below:
PESTLE analysis:
Pestle analysis is a tool that involve external factors and assist company to determine the
imp[act of uncontrollable factors on business performance as well as activities. Most of the time,
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