Pestle analysis of TESLA : Assignment

Added on - 21 Feb 2021

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BUSINESS STRATEGY1
Table of Contents.INTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3. Pestle analysis of TESLA........................................................................................................3Porter's five forces.....................................................................................................................5Swot analysis of Tesla.................................................................................................................7Ansoff Matrix and BCG matrix.................................................................................................10CONCLUSION.............................................................................................................................11REFERENCES..............................................................................................................................132
INTRODUCTIONBusiness strategy is considered as the set of competitive moves as well as action where abusiness attracts customers,strengthening performances. It also achieves goals of thecompany(Thompson,Strickland. and Gamble,2015). Present report lay emphasis on theTesla which was founded within 2003 through a group of engineers. It also evaluate theinfluences on the macro environment such as pestle analysis of Tesla company. The goal ofthis company is to prove people didn't required to compromise while driving electric cars asthey are quicker,better and posses more fun through gasoline cars. Roadster is the mainproduct of Tesla. To take entry within a new market Tesla needs to prepare a premium andIt also include the Swot analysis of the Tesla of the behaviour of the organization's successas well as behaviour. It focuses on the Porter's five forces to the provided market of Tesla. Italso applied a range of theories such as Ansoff matrix and BCG theoris.MAIN BODY. Pestleanalysis of TESLAPolitical factorsPolitical factors such as government influences such as policies that effects the business of theTesla Company as well as industries. Such that policies have limit the performances of therevenue of the company(Akter.and et.al.,2016). Tesla is a forefront of the electric vehicles.Unlike the traditional cars it sued those cars which have both electricity and gas. These kinds ofvehicles do not nearly as same as the traditional car. Most of the drivers of Tesla use electronicstations so that they can refill their cars.Economic factorsThe rise in Asia, United States of America and Europe from 2017 is 3.5 percent grow leads to themore development of electric cars. These are the conditions which includes such as marketgrowth, currencies ,trade level as well as other variables that impacts the business of the automobile industry like Tesla. Firm like Tesla needs to be address economics extra factors such asdecrease renewable energy cost, Economic stability issues(Higgins, Omer. and Phillips, 2015).Tesla get benefits from the low battery costs .according to this Pestle analysis it consider thedecreasing renewable resources as it makes the Tesla product more attractive. Thus the economicstability threatens the financial performance such as in Asia as well as in Europe.Social factors3
Social factors that affect the Tesla Company such as enhancing popularity fall under theopportunity. It also enhances preferences related to the renewable energy. The managers of theTesla must apply these strategies of that benefits must be maximized due to such external factors.These firm analyses about the opportunity to grow within the business called Multinationalautomotive business(Amran.and et.al., 2016). Tesla is a brand that is environmental sustainable.it is also considers as the new.Technological factors.Tesla is considers as the both a foe and friend for example it assist the company to maintain acompetitive edge within the market. It enables Tesla to be fuel efficient. But at the same timeTesla doesn't make so much obsolete regarding technology. Thus, Tesla relies on technologyboth as positive as well as negative regarding vehicles.These factors determines that how technologies impact the macro environment(Higgins, Omer.and Phillips, 2015). Such as material engineering technology depends on the cost-effectivenessas well efficiencies of the Tesla batteries. Mention below are the external technologies that areconsidered to be significant within Tesla. Such as enhancing automation within businesses(Hart, Sharma. and Halme, 2016). Enhancing popularity of smartphones as well astechnological change at high rate. Tesla High rate increases its market boast the luxury as well aspower. Tesla has done an amazing job through maintaining their place within the people's mindas that of the electric car.Legal FactorsIn this part laws as well as regulation can shape the managerial decisions as well as businessdevelopment. Laws and legal systems that can shape managerial decisions as well as businessdevelopment. It must includes various factors such as energy consumption, internationalprotection as well as dealership sales regulations within united states of America.Tesla also the opportunity to expand its business safely over the market(Hsieh, Ma. andNovoselov, 2018). It has the opportunity to sale its electric cars as well as energy products thattotally based on energy consumption regulation that clients must have to follow.Environmental FactorsThe ecological factors that impacts on the Tesla are considered as the significant forces such asthey have the opportunity to sale the cars which are more environmental friendly as these are thecars which are more based on the climate change concerns and also expands its environmental4
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