Business Strategy for Kellogg's: Analysis and Strategic Plan

BUSINESS
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Mention appropriate models and framework to analyse the influence of macro environment on
a business firm and its strategies.................................................................................................1
TASK 2............................................................................................................................................2
Analyse internal capabilities and environment of a company using suitable frameworks.........2
TASK 3............................................................................................................................................2
Apply porter's five forces to acknowledge the competitive force of selected organisation........2
TASK 4............................................................................................................................................2
Discuss a range of models, concepts and theories to devise a strategic plan in context with the
selected business firm.................................................................................................................2
CONCLUSION ...............................................................................................................................2
.........................................................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Business strategy is defined as various tactics and decisions which are taken by a
company to increase their productivity and performance in market place. This is a master plan
that assists a firm in attaining expected goals and targets in a timely manner (Amran and et. al.,
2016). This assignment is performed in relation with Kellogg's which is an US based food
manufacturing organisation, headquartered in Michigan, US. This company is founded in 1906
and operates in global manner. This report is going to cover about different frameworks and
models to acknowledge the internal and external factors of market which can impacts a business
in a considerable manner. Other than this, porter's five force model is discussed to identify
competitive edge in market. At last, an appropriate strategic plan is mentioned so that concerned
company can achieve their business objectives in efficient way.
TASK 1
Mention appropriate models and framework to analyse the influence of macro environment on a
business firm and its strategies
Strategy is referred as a tactics which is adopted by the manager in a company to achieve
their objectives and targets prior deadlines. This is basically a general direction that is followed
by staff of a company so that maximised outcomes can be achieved in future. With the help of
efficient business strategies, Kellogg's can attain maximised profits and revenues in the region
they are operating. Impact of macro environment on Kellogg's can be acknowledged with the
help of PESTLE analysis which is stated below:
 Political factors: These type of macro factors are related to the political stability of the
region in which a company is performing their business operations. In case of UK, this
nation is political stable due to a stable government due to this policies and regulations
for business organisations do not change often. This aspect is advantageous for Kellogg's.
But, due to Brexit, large scale companies have faced set back which can influence of
company in negative way (Ghezzi, 2013).
 Economic factors: These factors include purchasing power, interest rate, inflation rate,
GDP etc. High purchasing power of people in UK due to high GDP will help Kellogg's in
earning high sales. Great recession of 2018 has increased inflation in UK which limits the
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