The Business Strategy of Aldi

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 The way ALDI's mission, vision, objectives, goals and core competencies inform strategic
planning.......................................................................................................................................1
1.2 Factors to be considered by ALDI at the time of formulating their strategic plans..............3
1.3 Evaluating effectiveness of techniques used in strategic planning.......................................4
2.1 An organizational audit for ALDI.........................................................................................5
2.2 An environmental audit for ALDI.........................................................................................5
2.3 Significance of stakeholder analysis for ALDI.....................................................................6
2.4 New strategy for ALDI.........................................................................................................7
TASK 2............................................................................................................................................8
3.1 Analysis the appropriateness of suitable strategy for ALDI in relation to substantive
growth limited growth or retrenchment......................................................................................8
3.2 Selection of strategy..............................................................................................................8
TASK 3............................................................................................................................................9
4.1 Roles and responsibilities of personnel who involves in strategy implementation..............9
4.2 The resources requirement for implementing strategy..........................................................9
4.3 The use of SMART target and its contribution in strategic objectives...............................10
CONCLUSION..............................................................................................................................10
REFERENSES...............................................................................................................................12
...................................................................................................................................................13

INTRODUCTION
Business strategy is one of the important activities for every type of organization to
achieve desired goals and objectives in a systematic way. Basically, it is an effective process of
doing planning for all business activities in which company easily attain their target in an
appropriate time frame. In this, it is an important duty of manager to formulate an effective
business strategy in order to attain positive outcomes (Business Strategy, 2017). With the help of
this, manager easily takes fruitful decision for the business. By this, company easily improves
their performance level in the market. Mainly, it includes company’s vision, mission, goals and
objectives which help in attaining higher success in the market place. Present report is based on
ALDI, which is a retail company in the UK. They offer grocery products and services in various
places to attain competitive advantages. Various techniques and policies are included in this
project which helps in attaining vision, mission and core competencies in company. Furthermore,
organizational and environmental audit is also mentioned in this project. Along with this,
SMART objectives of company are also mentioned in this project which help in attaining
competitive advantage in the most effective manner.
TASK 1
1.1 The way ALDI's mission, vision, objectives, goals and core competencies inform strategic
planning
It is important for every business to set their goals and target before setting a new
business. In this, strategic planning is an essential process which defines the direction and path in
which company formulates their activities. It covers all the strategies which are followed by
company to attain set targets. Along with this, it also determines the utilisation of available
resources within company to maintain their performance level. For attaining higher success,
strategic planning should be more effective which provides number of benefits to the firm which
directly contribute in overall success of company. In this, some major components are important
to be considered in strategic planning in order to attain desired targets in an appropriate manner
(Azar, 2011). All these can be understood by the following points:
Mission: Main motive of this statement is to meet company’s goals and objectives which are set
by company. Basically, it defines the market size of company which helps in attaining
company’s vision. Mission statement provides guidelines to execute all the activities in an
1