Business Strategy: Analyzing the Macro and Internal Environment of British Telecom

Business Strategy

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Appropriate framework to analyze the macro environment of a given organization..........................3
LO2.............................................................................................................................................................5
P2 Analyze the internal environment and capabilities of a given organization........................................5
LO3.............................................................................................................................................................8
P3 Apply porter’s five forcs model and to evaluate the forces of given market sector............................8
LO4.............................................................................................................................................................9
P4 Apply a range of theories, concepts and models interpret and devise strategic planning for a given
organization.............................................................................................................................................9
CONCLUSION.........................................................................................................................................17
REFERENCES..........................................................................................................................................18

INTRODUCTION
Business strategy refers to an action and moves of a business that considers attracting customers,
compete with rival firms, accomplishing organizational goal and strengthening the performance of an
individual and the company with longer sustainability in the market. This report is based on British
telecom that is one of the British multinational telecommunication holders in the UK. It operates their
business outlet in around 180 countries that provides the various services like fixed-line, broadband and
mobile service to their users. This project report includes examine the external and internal environment
to know the ability and capability of completing the task and earns maximum profits. After that it can use
the model related to the porter’s five forces model that is helpful to know the competition and gain the
competitive advantage for a long term. At last it uses model and concepts and makes a strategic plan that
helps in earning profits and longer survival of the business (Akter and et. al., 2016).
LO1
P1 Appropriate framework to analyze the macro environment of a given organization
Overview of organization
British telecom is one of the largest British telecommunication companies in the UK
headquartered in London. It is founded in 1969 and opens their outlets in approximatley180 countries till
now. It provides the various services to the people like broadband service, fixed-line and also mobile
services, home security, supply chain management and the telecommunication equipments. It also gives
the subscription on the Television and IT services. In the company around 106700 employees are
working.
Vision
The core vision of the British telecom is to provide the world class products and services related
to telecommunication and the information and to develop and exploit their network in al over the world.
They work for customer satisfaction and earn a high amount of growth and services. they show their
professionalism and accept the change as per the demand of the business environment to properly
engaged with the stakeholders (VISION & VALUES. 2020).
Mission
The main mission of the British Telecom is the product the firm serves to its customers,
communities, and shareholders is a qualitative in nature. It is a benchmark of the business to work for

hopes to achieve. It works for earning efficient profits with effective strategies (Higgins, Omer and
Phillips, 2015)..
Objectives
The main objective of the British Telecom is that sustains in the market by earning high amount
of profits and satisfied the customer’s demands. They work for make the world better. it makes the fitting
contribution to the society in that where the business is operates. Here, employees work for increasing the
demands and value for the network. There objectives is to accountable, responsible and consistent in their
work by following proper code of conduct they can fulfils all the demands of the customers so that they
can satisfy with the company and become loyal towards the business organisation(VISION &
VALUES. 2020).
Macro environment
It defines as a remote environment for every company in which they exist. It is a set of activities
that consider economy as a whole. It is not controllable by the business firm. It includes GDP, spending,
employment, inflation rate, monetary and fiscal policy. In British Telecom, manager need to examine the
external environment as it is very dynamic in nature. To increase the efficiency, profits and making the
opportunities manager of firm analyze the macro environment by using PESTLE analysis that can be
shown below (Thompson, Strickland and Gamble, 2015).
PESTLE Analyses
It refers to an analytical framework that is used by the British Telecom to understand the
unpredictable environment in which it operates is business this helps in improves the performance and
operation. It can be explained below.
 Political factor - This factor involves political stability, tax rates, economic condition,
employment rate etc. of the countries in which a business s established. In British Telecom,
import duty on products affects the profits because of some raw material are imported from
outside the country like East Asia and china. And because of Brexit it will create the problem and
risk for the investors who invest money in the British Telecom and this will affect the growth of
the business. But at the same time it can increase its sales in UK (Woerner and Wixom, 2015).
 Economical factor - It can includes cost, price and profits of the company and its nation. In this
every firm should focus on change in policies, tax rates and accessibility of finance. It is very
important to grow their business on international level that helps in supporting the country