The PESTLE analysis is uncontrollable factor which help to state that how it impacts on business strategy where as SWOT analysis help to state the strength and weakness of business industry. Disadvantages 1 Task 11 P1 Macro environment that impact on business enterprise 1 Task 24 P2 Abstract thought of internal environment and capabilities of the company 4 6 Task 37 P3 Evaluation and application of Porter's five force model 7 Task 48 P4 Application of models, theories and concepts 8 CONCLUSION 11 REFERENCE13