Strategic Orientation of Business: Analysis of Bain and Company

This report analyzes the strategic orientation of Bain and Company, including PESTLE and SWOT analysis, Porter's Five Forces model, potential competitive advantage, and more.

Business strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
PART-A...........................................................................................................................................3
PESTLE and SWOT....................................................................................................................3
Porter’s Five Forces model..........................................................................................................6
Potential competitive advantage..................................................................................................8
Tactical objectives to achieve overall strategic objectives..........................................................8
PART-B...........................................................................................................................................9
Types of strategic directions........................................................................................................9
Most appropriate growth platform/s and strategies...................................................................10
Chosen strategies.......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
The strategic orientation that is in the midst of an organisation to be one of the important
formulation that will have to be analysed to because the business is composed of several
challenges and it is not until when the organisation is strategic enough in order to move ahead
with the principles of work that it get to establish the standards. Any number of activities that are
happening in the organisation will have to make sure that the organisation is able to capture all
the policies of development and it is only then it can stand as a steady pace of unique conception.
Strategic business environment will also affect the choices of an organisation with respect to
internal and external entities that would encroach over the choices which will also help it to grow
more in terms of technological implementations as well as the pertaining varieties of the world
(Grab and et.al, 2019). One might not be able to deal with the extravagance of any strategic
orientation in the organisation unless and until the capability to control over the internal and
external process of development is particularly ensured. The entire report focuses upon strategic
orientation of business along with the formulations and techniques that are identified as a part of
its orientation. The report will also discuss about the internal and external factors along with the
competitive variations that are happening in the organisational context. The company that is
chosen in this regard is Bain and company. This organisation is one of the top most out of which
the operations are into deriving the marketing pace and helping organisation to accomplish their
goals. The strategic orientation of this particular organisation is included in this report.
PART-A
PESTLE and SWOT
The strategic business environment in the organisation would obviously depend over the choices
that are occurring externally as well as internally. The external factors that are pertaining with
respect to organisation play a predominant role by dealing with the circumstances of the
organisation because it is not until when the external factors are on a durable basis that the entire
place of the company will go ahead in terms of maintaining its strategic orientation (Oehlhorn
and et.al, 2020). The process of bringing forth the necessary measures would eventually have to
be applied by analysing external environment because it comprises of factors that are varied. The
external environment of the organisation would eventually be tackled by a tool called Pestel
analysis. The Pestel analysis stands for political economic social technological environmental
and legal factors that would contribute for the betterment of the organisation. When the external

analysis is done on a proper basis then it can be an added advantage for the entire organisation to
develop. While dealing with the consultation form it is always essential to aim for the external
factors because there will be several means of barriers that exist in the path of its growth.
Analysing in depth about the Pestel analysis is as follows:
Political factors: the first form of Pestel analysis are the political factors that would eventually
occur as a part of the organisation space with respect to the country and the existing law that is
enacted. Since organisation is operating in London which is in United Kingdom there are several
rules and regulations are cutting with respect to the government of United Kingdom. There will
be change in government policies as well as the sudden enforcement of different rules and
regulations that will impact the entire organisation. These rules and regulations food of an act as
a barrier for the growth of the company because it is operating in the new formulation and the
existing formulation when change to would obviously act as a barrier. What this it is always
essential for the organisation in order to make sure that the strategic orientation will have to be
pre-planned such that it can be applied as and when necessary (Straková and et.al, 2018).
Economic factors: there are several conditions that are pertaining with respect to the economic
policies. The taxation as well as different service policies are varying at different levels and that
would often contribute for being the barrier for the entire organisation. In a consultation form it
is therefore one of the important criteria in order to attain for economic policies to make sure that
it will not stand as one of the implication for its performance.
Social factors: the big leaves as well as the traditions would obviously rely on our different
social factors. The organisation acting in the societal format it is also essential to arrange for the
belief and the policies of people around. While dealing with the consultancy it is not every
individual perception to go for a consultation send their privacy issues and the ethical
considerations that are enacted. This is one of the important criteria where every individual will
not be accessed with the right set of formulations (Mio and et.al, 2020). The organisation in this
regard will have to develop strategies such that the social factors will not come in the way with
which the organisation is moving ahead.
Technological factors: technology is at the brim of being the best and therefore technological
factors are also oriented in such a way that would bring about profitable result. As a part of
existing organisational strategy the technological factors are very much important in order to
inculcate the digital format which will help the organisation to go online. Since there are several

issues that are happening in the society it is always necessary to have a presence on line such that
the organisation will not go in vain. This can also bring forth a good amount of customer base
that can help the organisation to maintain profit. Technology will never be a backdrop for the
organisation because it is always an added benefit that contributes for the betterment of the
company.
Environmental factors: environmental factors are highlight in order to make sure that the
organisation is not damaging the policies that are following in regard to environmental act (Anh
and Tien, 2021). With respect to the organisation there is no record of damage that is created to
the environment and the climate. Most leaders environmental factors would revolve around the
carbon emissions that are produced by several factories that would damage their environment.
No record of such activity is found in case of the organisation.
Legal factors: legal factors are necessary in order to make sure that the compensation as well as
different policies of employment are made prominent. One might seriously not be able to deal
with the extravagance of any service unless and until the legal policies are maintained on a
durable basis and that would also contribute for the best with which the organisation is moving
ahead. As a part of this the legal policies with respect to the organisation are all maintained at the
brim of being the best unless and until there are shortcomings that are in its way. Employees are
treated on a variable basis and they pay is credited to them within the stipulated time (Stretton,
2018).
Internal factors are said to be one of the important criteria for the organisation in order to aim for
the success graph. Things that are happening internal will have to be modified and will have to
be evaluated at all levels because it is not until when the internal factors are sharpened that the
organisation will not be able to deal with the extravagance of growth. As a part of dealing with
the internal factors there are several tools that are falling in regard to its at the variation that is
portrayed over several factors would therefore be identified. There are several outcomes that are
oriented with the factors that are happening internally and therefore these four major factors are
regarded to be the best out of which one can easily analyse and predict the policies of growth
(Frolova and Pohodina, 2019). The swot analysis of the organisation is as follows:
Strengths: the strength of the organisation is a loyalty that is brought forth with respect to the
plain measures that are being entitled. While dealing with the policies of consultation the
organisation maintains a proper communication which is one of the biggest strength that is

required. This has also brought forth a lot more customer base than that which is required. The
organisation being one of the best consulting firms is also deriving results based on the inputs
that it is the maintaining. By attaining a proper customer base it has also got a reputation that is
essential for it to move ahead in terms of development.
Weaknesses: one of the biggest weakness for the organisation is its ability to aim for its growth.
The policy of growth is important in order to predict the exactness of the situation and that can
be missed in terms of not able to find it. This can also be formula and the policy that will in fact
several means of adjusting to the situation and that is pertaining with respect to organisation. The
weakness will have to be harness and will also have to be taken care about such that it will not
stand as a barrier for the organisation in terms of attaining its profits.
Opportunities: the path of deriving opportunity is it is always essential in order to move ahead by
making sure that its presence is everywhere. The organisation has already developed its policies
by dealing with the extravagant and not being able to stipulate its growth to only a particular
limit but there are several opportunities that are in terms of its international development. The
organisation has also got an immense a kind of entity with respect to go online where different
platforms would serve the purpose.
Threats: competition is one of the biggest threat that is existing in the society. The organisation
in this regard is dealing with the choices of extravagance where the biggest threat is being
entitled in a greatest formulation that is necessary to be evaluated. The threats will have to be
minimised with respect to the input that are oriented and therefore the employees in this regard
that trained accordingly in order to make sure that the threats are won over (Anser and et.al,
2020).
Porter’s Five Forces model
The strategic orientation of the organisation will also aim for a good competitive analysis.
Competitive analysis is required in order to make sure that the determination with respect to the
intensity and the competitive environment in the whole market will therefore be analysed. Every
business in this regard will identify different set of entities that will bring forth the entire
prospect of corporate strategy. This can also aim for long-term profitability which is one of the
important criteria in order to stress against these issues that are pertaining. For this porter's five
forces stand as one of the important criteria in order to make sure that the competitive

atmosphere is thoroughly enhanced. The porters five forces consists of five different factors that
would contribute for the betterment of the organisation and they are as follows:
Competition in industry: there are a set of measures that are being followed by the organisation
in order to make sure that the ability with which it can undercut the different strategic orientation
is being ratified. The competition in this regard is set to be one of the conversely affecting factor
that is also a great power for the entire organisational pace to set its standards. There is a heavy
competition in the market that is happening with respect to the consultation forms by the pricing
strategy as well as the potential benefits that are being offered. The organisation stood as one of
the biggest example in deriving the potential up to which it can move ahead in terms of attaining
profits.
Threat of new entrants: one of the biggest competitive barrier that is happening with respect to
the organisation is the threat of new entrants. There are several organisations that are operating in
terms of the distribution network with respect to the pace with which the company is moving
ahead and therefore the competition is said to be one of the biggest threat for the entire company
in order to aim for its strategies. Based on arriving the competitive advantage it will have to
endure legal barriers and respond to the factors that are happening around.
Power of suppliers: since the company is a consultation form and therefore there is an added
benefit for the organisation in order to make sure that there is no policy in order to stress over its
suppliers. But the raw materials are the required policies and factors that are to be constituted in
the organisation will have to be maintained on a durable basis and therefore in this regard the
bargaining power of suppliers would eventually fall low (Sequeria and et.al, 2018).
Power of customers: the bargaining power of customers is considered to be relatively high with
respect to the services that are being offered. The consultation fees that is endured with respect to
the client perception and personification will therefore bring about a significance with respect to
the organisational embodiment. It is also one of the expensive option in order to go with business
consultation because every strategic orientation will contribute for the growth of the company
which is cost effective. The organisation cannot switch its costs every now and then because if it
does so the company will not be able to stand as a unique perception.
Threat of substitutes: this is considered to be one of the major threat because there are several
substitute that are pertaining with respect to consultation firms in the country. It is also one of the
dramatic orientation that is brought forth with several views where it connects different

organisations that are working in the society. This can be one of the biggest threat for the
company because the policies of the organisation would therefore be substituted which will
result in reducing the competitive advantage that is in due of the organisation.
Potential competitive advantage
The purpose of maintaining a competitive advantage is to make sure that the processes that are
embedded in the organisation will therefore act as a practical source of deriving profits. There
are several entities that are included in this regard because a potential format and the factor that
is existing would obviously there are the pace with which the organisation is attributing. There
are different competitive advantages that are pertaining with respect to organisation and some of
them are as follows:
Technology: it is one of the biggest intimidating factors that is the operating in respect to the
organisational policies. The services that are offered to people are also made online such that its
presence can be possibly enhanced.
Innovation: the organisation is always in the pace of innovation where different standards are
being brought forth with respect to the services. The company usually invest in innovation which
is completely new approach and also brings about the formulations and ideologies that are
constituted.
Ease of use: one of the driving measures of competitive advantage is the underrated component
which is the ease with which the company is moving ahead. This is one of the advantage in terms
of attaining the features that are inclusive and are also mostly competitive.
Experience: the organisation holds a convenient experience that is essential in order to move
ahead with the specific goal and objective. This is also one of the biggest criteria where it will
have to bring forth the experiences that are highly advantageous (Fuertes and et.al, 2020).
Customisation: the customisation would surely be a replica of for today's competition because
the entire prospect of service is customise based on the business perceptions and ideologies. The
client that approaches the organisation will have different perspectives and therefore the
company in this regard would eventually rise above their standards and will offer solutions that
are best match for the company.
Tactical objectives to achieve overall strategic objectives
The tactical plans are necessary in order to make sure that the strategic orientation of the
organisation is completely achieved. For this the organisation is moving ahead in terms of

maintaining its quality with respect to the business idea alleges that are been delivered. Quality is
important and is also one of the tactical means of dealing with the accomplish the goals of the
organisation. This can be short term plans as well as the includes specific budget and resources
that could constituted help organisations in order to maintain their pace. There is a limited scope
that is brought forth with respect to various activities and therefore the organisation in this regard
will have to evaluate the long-range strategies. The executable modes and methods are to be
provided on an efficient basis such that the results which are oriented can therefore be
measurable.
PART-B
Types of strategic directions
Strategic directions are necessary in order to make sure that the organisation is moving ahead
with respect to the path that it has opted. As a part of this there are several types of strategic
direction that are available with respect to the organisation and its mode of orientation. They are
as follows:
Mission: the mission of the organisation is to define the purpose as well as the highest quality
that it offers to organisations everywhere with respect to the business solutions. These business
solutions are everything and therefore the mission in this regard is to bring about the spectacular
orientation with which it can help the organisations grow.
Vision: spectacular vision is the one of the empathy towards how far it can endure the
circumstances that are happening around. With a vision statement to help businesses around and
to bring about the feasibility of approach in maintaining a consistency towards the growth
prospect the organisation is entitled with the different circumstances that are pertaining. To
operate as one of the best business consulting form it is always essential to maintain a strategic
vision and in this regard the organisation has maintained its approaches at all levels that help to
grow more in terms of development (Záthurecký and Marinič, 2019).
Culture: culture is one of the predominant criteria that is being maintained by organisation
everywhere. The culture in this regard is said to be one of the spectacular component for the
company in order to stress because it is also one of the strategic orientation and the derivable
component for the direction that is available. It will also help the organisation in order to image
as a dynamic conception and that can also improve the entities which are necessary for it to go
for.

Ideology: the basic ideology for the company is to make sure that its solutions are derivable and
are also unique. For this reorganization would often stress for things that are of highest quality
and are also grounded by factors like that of trust and hard work. The direction with which the
organisation is moving is one of the inspirational criteria in order to make sure that the strategic
alliances are not med spectacular.
Principles: principle that were highlighted as a part of its operational strategies are the quality in
terms of maintaining its proficiency and also the measure of efficient ways to deal with. The
ethical policies that will fall in regard to the standards of principles are also many while dealing
with the offence of business and its growth.
Most appropriate growth platform/s and strategies
Growth strategies are important for the organisation in order to stay native and also to make sure
that the potential benefits and limitations are endured at all levels. Few of the recommendations
of the following in regard to organisation as follows:
Maintaining consistency: maintaining consistency is one of the important criteria in order to
make sure that the organisation is in the pace with which it is necessary. This consultancy will
have to be ported over circumstances that would help it to incorporate the measures of changing
regulations and can also help to endure the fact that customers are derived on the basis of the
consistency that is intensive for the growth of the organisation (Strašek and et.al, 2020).
Market penetration: in order to deal with this factor it is first necessary to make sure that the
market is examined at all levels. The tactics as well as strategies that are to be put forth in order
to make sure that this examination is brought forth with respect to the particular situations of
strategic orientation and will have to be initiated accordingly. There are several policies that are
put forth with respect to the differentiation and the strategies that highlight every prominence in
terms of making sure it differ from its competitor.
Chosen strategies
In order to move ahead with the right set of Strategies and also to make sure that the monitoring
is done on a prominent basis the following factors are necessary to be inculcated.
Plan: a plan is one of the important constituents that will bring forth the project into existence.
The better functioning of the organisation is entirely dependent upon the plan and the
development that it comprises of. The investments that are made as a part of planning will have
to be incorporated in such a way that would bring about the efficiency in terms of its use.

Systematic approaches: as a part of highlighting the systematic approach is it is always necessary
to benchmark the performance which can be one of the important factors to deal with the process
of monitoring base. This is also necessary to take a responsibility over different observable
criteria that would occur as a part of development (Dixit and et.al, 2019). the scheduling of
various alternative that are in regard to organisation upon maintain its basis of consultancy will
obviously result over different outcomes that are to be monitored.
CONCLUSION
The report concludes upon explaining the strategic orientation of an organisation with respect to
several factors that are constituting. Through this report one can easily understand the detailed
information regarding the internal and external factors that are constituting organisational
resources and capabilities. A critical evaluation is brought forth with respect to the competitive
environment using several models that would justify the existing potential competitive
advantages. The valid strategies and tactical objectives that are highlighted as a part of overall
strategic objectives are being analysed and are also critically evaluated. The different available
options that are in regard to strategic direction of the organisation have justified in this report.
Certain recommendations are made in order to aim for appropriate growth platforms and
strategies that can also help to ensure success and maintain a monitoring criterion.

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