This comprehensive analysis delves into the business strategy of Bentley-Volkswagen, examining its macro-environment, internal capabilities, competitive forces, and strategic planning. Using frameworks like PESTEL, SWOT, and Porter's Five Forces, the study explores the company's strengths, weaknesses, opportunities, and threats. It also analyzes the impact of demographic, economic, socio-cultural, technological, and ecological forces on Bentley-Volkswagen's operations. The paper concludes with a strategic planning framework for the company, highlighting key areas for improvement and future growth.