Business Strategy Analysis of Goodman Masson Recruitment Agency

This assignment delves into the business strategy of Goodman Masson, a prominent recruitment agency in London. It examines the company's internal and external environments, utilizing frameworks like PESTLE, SWOT, Porter's Five Forces, and Ansoff's Matrix. The analysis explores the company's strategic capabilities, competitive advantages, and potential growth strategies. The paper also discusses the application of models like McKinsey's 7S and the Resource-Based View to understand the company's strategic direction.