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Business Strategy Analysis of Vodafone

   

Added on  2020-10-05

16 Pages4524 Words104 Views
BUSINESS STRATEGY
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Critical analysis of macro-environment.................................................................................1TASK 2............................................................................................................................................4Internal environment analysis of Vodafone...........................................................................4TASK 3............................................................................................................................................6Analysis of telecommunication sector to devise appropriate strategy by using Porter' s fiveforces model...........................................................................................................................6TASK 4............................................................................................................................................8Strategic management plan and interpretation of strategic decision......................................8CONCLUSION..............................................................................................................................11
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INTRODUCTIONA business strategy may be defined as all those competitive moves and actions that areundertaken by business organisations towards attraction of new customers and retention ofexisting customers as well as to gain the competitive advantage over the rivalry firms towardsattainment of business objectives effectively and efficiently. The basic motive behindformulation of business strategy is to carry out long-term business planning. In the currentglobalised and competitive world, it is very important to develop business strategy intelecommunication industry for fighting competition. Vodafone group, one of the most popular telecommunication company of united kingdomhas been founded 27 years ago that is in the year 1991(Klauer, 2015). Currently the company isrunning its operations in the entire world with around 111556 employees associated with thecompany by the end of 2018. This assignment will include critical analysis of macro-environment and its impact on strategic decision-making of the company. Apart from that,critical evaluation of internal environment of the company along with its capabilities would bedone. Even a critical analysis of telecommunication sector for devising appropriate strategieswould be carried out with due care. Furthermore, a systematic and appropriate strategicmanagement plan would be produced.TASK 1Critical analysis of macro-environmentCritical analysis of macro environment is carried out with the objective of determiningstrategic management decisions. Analysis would be done using PESTLE model forenvironmental analysis and Ansoff's growth vector matrix for analysing the organisationsstrategic positioning.PESTLE model for environmental analysisPolitical factors – political factors have a great impact on the smooth working of thebusiness organisations towards the attainment of their objectives. Political factors includepolitical stability, instability, political rules and regulations, etc. For example: Vodafone grouphas to consider entire political scenario of the state in which the company is operation with theobjective of development of infrastructure for the company where it will run all its operations.1
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