Business Strategy Analysis

Running head: BUSINESS STRATEGY ANALYSIS
BUSINESS STRATEGY ANALYSIS
Name of the Student
Name of the University
Author Note

BUSINESS STRATEGY ANALYSIS1
Introduction
As discussed by Al-Haddad and Kotnour (2015), change management is considered to
be systematic process that is implemented in order to deal with transformation or transition of
the goals that have been set by the organizations. The major purpose related to change
management plans is based on the proper development and implementation of new strategies
that are able to improve the revenues of the organizations (Alvesson and Sveningsson 2015).
Change management can be considered to be a collective term related to approaches
that include, preparing, supporting and helping the individuals, organizations in
implementing the organizational changes. The major change drivers that exist in different
industries based in change management include, process reviews, technological evolution,
changes in consumer habits, mergers, acquisitions, restructuring of organizations (Brunsson
and Olsen 2018).
The essay will be based on a change that had been implemented by a major retail
organization like Tesco. The factors within the organization that have facilitated the change
will be discussed in the essay along with the factors that act against the changes.
Tesco is a multinational British grocery based organization that sells general
merchandise and grocery based items. The headquarters of Tesco are located in Welwyn,
Garden City, Hertfordshire, England, United Kingdom (Tescoplc.com 2019). Tesco has
gained the third largest position in UK retail industry with respect to the total amounts of
revenues that have been gained. The shops of Tesco are located in around seven countries
across Europe and Asia. Tesco was established in the year 1919 by Jack Cohen. The name of
Tesco had appeared in the year 1924 and their shops were opened in different parts of the
country (Tescoplc.com 2019).

BUSINESS STRATEGY ANALYSIS2
Discussion based on change implemented
Strategic change implemented in Tesco
As discussed by Erisman et al. (2015), the implementation of changes is considered to
be an important part of the operations of modern organizations in the industry. Tesco operates
in the retail industry of UK and the levels of competition in the industry are high. The change
that has been implemented by Tesco in different stores in UK and different parts of the world
has been termed as “Scan as you Shop”. The services have currently been applied in around
350 stores in the UK. The technology has been able to provide self-service based
opportunities to the consumers (Retailgazette.co.uk 2019).
According to Helfat and Martin (2015), the time required for shopping based
activities has also been reduced in this case due to increase that has been experienced in the
speed of services and operations. The ease of shopping of the consumers has been increased
due to the implementation of this technology in the operations (Retailgazette.co.uk 2019).
More than 600,000 customers are currently using the “Scan as you Shop” policy in the last
few years. Many customers have started using this technique and have gained a lot from this
implementation. The awareness of this scheme has been increased with the help of a TV
advert based on the service (Retailgazette.co.uk 2019).
Factors that facilitated change
External drivers of change – As discussed by Lin, Su and Higgins (2016), the
changes that have taken place in the retail industry of the UK have been able to affect the
ways by which the particular technology has been implemented by Tesco in different stores.
The suppliers, local stakeholders and mainly the consumers are able to affect the ways by
which Tesco in order to improve the services that have been provided to them. The macro