Business Strategy Assignment E-Bikes
Added on 2020-05-04
20 Pages3512 Words71 Views
Business DevelopmentMarketing
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Running Head: Business Strategy E-BIKES PTY. LTD.Business Strategy
Business Strategy 1Table of ContentsIntroduction......................................................................................................................................2Vision...............................................................................................................................................3Objectives of business and marketing entry timing.........................................................................4Market entry options....................................................................................................................4Value offered by the company.........................................................................................................5Target Market and Consumer segments..........................................................................................6Ethical Issues and Security Risks....................................................................................................7E-business strategy..........................................................................................................................8Organizational Structure..................................................................................................................9Cost and Revenue Model...............................................................................................................10Alignment of physical world strategy with e-strategy...................................................................12Summary & Conclusion................................................................................................................12References......................................................................................................................................13
Business Strategy 2IntroductionE-bikes Pty. Ltd. is a company engaged in the manufacturing of electronic vehicles. CEO and thefounder of this company got the idea of setting up the electronic-vehicles manufacturing company through reviewing the current environmental conditions. Mumbai is a famous city also known as the financial capital of the India is struggling with pollution issue since a long period of time. Various big cities and countries are facing emerging pollution at rapid rate and in order to resolve this issue, E-bikes Pty. Ltd. has introduced the idea of electronic bikes and cars in Mumbai. This will improve the environmental conditions as well as it will help to control the rapid increase in the pollution rate from fuel based vehicles in Mumbai. To promote this idea andto aware the public of Mumbai towards the usage of electronic vehicles, management of E-bikes Pty. Ltd. has adopted various marketing strategies which will be covered under this report.In the first phase of the report, company’s vision will be discussed and along with this, the scope of the business idea will also be discussed. In addition, to promote this idea, objectives of the business and the appropriate timing to implement the idea will be discussed. Market entry options will be covered to enter into the target market for attaining desired goals and the objectives under this report. Further, in this report, value which company wants to offer to the Mumbai audience, segmentation and target market strategies in relevance with the company will be covered. In the next phase of the report, ethical issues and security risks involved in this project will be analysed. Along with this, organizational activities and structure will be determined in order to support the business over the internet. As E-bikes Pty. Ltd. is planning to launch e-bicycles in Mumbai through electronic medium, certain strategies need to be developed so as to hit the mission of the organization. Furthermore, cost and the revenue model will be
Business Strategy 3discussed in relevance with the buying decision of the consumers. The company’s strategy to compete with the physical–world market will also be covered. In the last phase of the report, analysis will be done in order to determine the effectiveness of the business idea will be covered.
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