Business Strategy Assignment - Aldi
Added on 2020-06-04
20 Pages7519 Words42 Views
BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 .........................................................................................................................................11.1 Assessment of Aldi’s missions, visions, objectives, goals, core competencies .............11.2 Analyse the factors that Aldi will have to be consider when formulating their strategicplans........................................................................................................................................31.3 Evaluate the worth or usefulness of techniques used by businesses develop their strategies................................................................................................................................................52.1 Carry out an organisational audit for ALDI ....................................................................72.2 Carry out an environmental audit for ALDI showing both micro and macro environment.82.3 The significance of stake holder’s analysis while preparing new strategies....................92.4 Using the research and information collected about ALDI, present a new strategy......10TASK 2 .........................................................................................................................................113.1 Identify a market and analyse the appropriateness of suitable strategy for ALDI.........113.2 Provide a justification of one of the strategies for market entry and growth ................13TASK 3 .......................................................................................................................................144.1 Provide an assessment of the roles and responsibilities.................................................144.2 Provide an analysis of the resource requirements for the implementation of the strategy 154.3 Evaluate how the use of SMART targets can contribute to achieving the strategic......15CONCLUSION .............................................................................................................................16REFERENCES .............................................................................................................................17
INTRODUCTIONStrategy management refers to formulating, interpreting, analysing the major goals takenby top management. So that policies and plans should be formulating in better way. It providesway to firm in order achieve their goals and aims. There are many different kind of resourceswhich are available to firm (Ackermann and Audretsch, 2013). Enterprise need to allocate theseresources properly. Strategic management provides framework so that firm can take decision inmost complex situation. By this concept company can control and control the performance to getsuccess. The company which taken into consideration for this particular project is Aldi. Aldi isfamous super chain market in UK. The market share of company is rising by the recent years.The firm able to earn good profit. There are many competitor of Aldi in UK market such asTesco, Aldi, Asda, Sainsbury and other. The main motive of company is to provide good qualityof products in cheaper prices (Acquaah, 2011). In this report company vision, mission, objectives, core competency are mention. Thevarious factors which Aldi need to considered while formulating their strategies are discussing.The tools which are used to develop these strategies are describe in this project. In thisassignment the external and internal audit of organisation has been done. TASK 1 1.1 Assessment of Aldi’s missions, visions, objectives, goals, core competencies Vision: It is statement in which company shows where they want to reach and where they seethemselves in future. It is long term plans. It identifies the growth of business and benefit ofstake holders. Every company having its own vision. The vision of Aldi is as follow.To become one of the best retailer in UK and other parts of EUTo provide a low cost product to its customers.To become one of the leading retailer in UK and other parts of the world. The basic purpose of Aldi is to satisfying the needs and wants of customers at marketplace. As a large business enterprises Aldi is concern on gaining attention of large number ofpeople towards their offered products and services. This statement is effective in respect to createreflection of the present situation that the company have attained at market area. 1
Mission:It is refers guild lines which help enterprise to achieve aims and vision. It is statement. Missionfollow vision. By this company decided how firm need to operate to achieve their final goals.Business unit need to commit all the promises which they did with their stakeholders. Themission of Aldi is as follow. The essential mission statement of firm is “To save money andprovide excellent products and services in the longer run to its customers.” this can be consideredas the most effective factor of firm which is designed by firm in respect to gain desired targets inappropriate manner. Goals and objectives: Goals and objectives are returns which firm want to get and achieve in particular point oftime. Goals are prepared for longer period. Objectives can have prepared for shorter and longerterm both. Objectives provide support to achieve goals. Goals refers to plans which brings widerscope for business unit (Acquaah, 2013). Following are the goals and objectives of Aldi. ALDI wants to increase their presence in other countries. ALDI main aim is to increase market share by 5 percent in the next few years.ALDI also created trust and brand loyalty in an effective manner. These are some predetermined statements which are designed by the businessorganisation in order to moving forwards towards right direction. This plays vast role in carry outall business in significant manner. It is required for each business organisation to makesignificant efforts in order to attaining organisational goals in systematic manner. Core competencies: Core competency is a concept by which company get advantage from their competitors.The firm is having USP which other competitor are not having. This concept is having vital rolein business operation. Every is specialised in producing products in their own way. There aremany products and services which are producing in the market by different countries. So its veryimportant that enterprise bring new innovation everyday so that they can lead in market placeand customer prefer their products rather than competitor goods. Core competency help firm tobuild brand loyalty and get advantage in terms of prices, size, quality and other factors. By thisbusiness can grow and get success. Aldi is having core competency because they are providing large range of products andtheir quality of products are also high. The organisation is good at understanding customers’2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Strategy Project Report - ALDIlg...
|18
|5531
|54
Report on Business Strategy of ALDI company - doclg...
|23
|7184
|49
Business Strategy of Aldi company - Reportlg...
|14
|4862
|72
Strategic Planning in ALDIlg...
|16
|5317
|452
Business Strategy Report - Aldilg...
|17
|5270
|36
Business Strategy Assignment- Aldi Retail Chainlg...
|16
|5592
|75