Business Strategy Assignment

Running head: BUSINESS STRATEGY ASSIGNMENT
Business Strategy Assignment
Name of the Student
Name of the University
Author Note

1BUSINESS STRATEGY ASSIGNMENT
Table of Contents
Introduction:...............................................................................................................................3
Overview of the selected company:...........................................................................................3
SWOT Analysis:........................................................................................................................4
Strengths of John Lewis Ltd.:................................................................................................4
Weakness of John Lewis Ltd.:...............................................................................................4
Opportunities of John Lewis Ltd.:.........................................................................................5
Threats of John Lewis Ltd.:...................................................................................................5
Porter’s Five Forces Analysis:...................................................................................................6
Competitive Rivalry: High.........................................................................................................6
Bargaining Power of the Suppliers: Moderate.......................................................................6
Bargaining Power of the Buyers: High..................................................................................6
Threat of Substitutions: High.................................................................................................7
Threat of New Entrants: Low.................................................................................................7
PEST Analysis:..........................................................................................................................7
Political effect on the organization:.......................................................................................7
Economic effect on the organization:....................................................................................8
Social effect on the organization:...........................................................................................8
Technological effect on the organization:..............................................................................8
Conclusion:................................................................................................................................8
References:...............................................................................................................................10

2BUSINESS STRATEGY ASSIGNMENT

3BUSINESS STRATEGY ASSIGNMENT
Introduction:
The paper discusses regarding the business environment of a chosen organization in
the form of John Lewis Ltd. Which is popularly known as John Lewis and Partners in the
British retail industry. The paper analyses the internal and the external environment of the
selected organization with precise application of the PEST and SWOT strategic tools. The
paper includes the analysis of the macro-environmental factors of the selected organization in
order to elaborate the business environment that surrounds the selected organization. In
addition to this, the paper includes the assessment of the Porter’s Five Forces model for the
effective elaboration of the level of competition that the selected organization faces from the
competitor organizations in the British retail industry.
Overview of the selected company:
The chosen organization for the paper is John Lewis Ltd. and the organization
operates in the retail industry of Britain. The organization is able to establish a strong
presence in he mentioned industry with the formation of a chain of high-end departmental
stores and operating them across the various regions of the mentioned nation. The company
was established in the year 1864 by John Lewis (Johnlewis.com. 2019). The organization is
observed to open more than 51 number of outlets across the nation and that enables the
organization to operate in an efficient manner in providing quality household products to
their customers. The current headquarter of the selected organization is seen to be in London.
The company is currently led by the duo of the finance director of the organization and the
managing director of the organization in the form of Bérangère Michel and Paula Nickolds
respectively (Johnlewispartnership.co.uk 2019). Apart from this, the company currently
employs 38100 number of employees and the entire business operations of the selected
organization is controlled by the parent of the company, John Lewis Partnership. The selected