Business strategy assignment : DPD Group LTD

Project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business expansion refers to process through which organisation perform business
operations in more than one country. Under this process, there is requirement of complete
information about market through which it is easy to understand changes which are taking place
in external market (Aithal, 2016). There are different factors which affects business operations in
negative manner such as technological changes, difference in legal policies, etc. Hence while
expansion, it is responsibility of managers to analyse it and then perform business operations.
Research and development department of organisation is responsible for analysis of market. This
assist in getting positive results from the expansion.
This report is based on DPD Group LTD which deals in courier services providing parcel
up to weight of 30 kilograms. This association operates all over the world but have head quarter
in France. In this report, there is discussion about external factors through which is easy to
examine that managers of DPD Group LTD are able to expand in Germany or not. In order to
study, external factors PESTLE analysis is done (Cherkashin, 2016). There are some threats and
opportunities as well due to which DPD Group LTD can get chance to growth. Hence with
studying it managers are able to knowledge about changes which are taking place in current
market and hence they can accept it to get growth opportunities in Germany.
MAIN BODY
Managers of DPD Group LTD are thinking to expand their business in Germany but they
do not have their head quarter there. So they want to get knowledge about changes which are
taking place in external market. In order to study external market, PESTLE analysis is done.
Under this framework, there is complete knowledge about external factors which hampers
business expansion. These factors are not in control of managers but they have to change their
working style in specific manner (Ahmed, 2019). There is competition in market, hence in order
to expand in new market, it is essential that managers must have complete knowledge about it.
For instance: political policies of DPD Group LTD is not stable in Germany, then managers have
to think some strategy through which they acme to know about it. This makes continuous and
long term sustainability in Germany.
PESTLE ANALYSIS
1