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Business Strategy- Assignment

   

Added on  2020-12-10

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Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence of macro environment on define business and its strategies..........1TASK 2............................................................................................................................................3P2 Organise an assessment of internal environment and capabilities ...................................3TASK 3............................................................................................................................................5P3 Evaluate the competitiveness of UK’s telecommunications sector using Porter’s five forcesmodel......................................................................................................................................5TASK 4............................................................................................................................................7P4 Bowman’s strategy clock model, analyse the strategic direction and options available forbusiness...................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONA firm need to evaluate and understand the basic concern of market properly so thatbeneficial attribute could be drawn (Ackermann and Audretsch, 2013). A firm need to craft theirstrategies better as per the working options so that effectiveness and efficiency in working couldbe maintain and manage. Business strategy is a concept which define about importance offramework to a firm as well as kind of methods which a firm suppose to gain. Thus, everybusiness organisation have to frame such framework which facilitate and enable them in order tocompete at define market world. This project is based on Virgin Telecommunication whom areone of a largest telecom service providers not only in UK but also in other parts of the world aswell. Thus, for gaining competitive edge rather than others business need to craft their strategiesproperly so that effective and efficient gains could be drawn. For this consideration, externalenvironment analysis will going to get done so that effective gain could be estimated. Along withthis internal environment abilities will also disseminate properly with suitable porter five forcesanalysis. TASK 1P1 Impact and influence of macro environment on define business and its strategiesBusiness environment one of a major function is dynamic nature which clearly shownthat things get changed with every course of moment. A macro environment is one wherebusiness operations used to take place at vast level (Alsoboa and Aldehayyat, 2013). A firm needto determine about the macro aspects properly so that strategies used to craft in a signifiedmanner. Thus, a firm need to understand impact of macro environment on an associationworking and performance so that effectiveness and efficiency could be promoted in businessworking and attribute. Virgin Group have to organise PESTEL and Ansoff Matrix Vector so thatbetter and determined work could be done:Political: One of a major thing which need to understand by management of a companyis political attribute. A business need to recognise about political stability and instabilityproperly when they used to operate in any new country or need to craft strategies again indefine region. Virgin group have to evaluate the government stability in UK better so thatthey used to maintain their position properly. An unstable government influence negativeattribute towards business which harm overall working efficiency. 1

Economical: Another thing which have to better understand by business is to determineeconomical condition of a country. There is a need to determine the rate of inflation anddepression in better frame so that effectiveness and efficiency could be promoted andencourage (Bentley, Omer and Sharp, 2013). Virgin group have to evaluate theeconomical condition of UK better so that they could maintain and manage theiroperations. In case on inflation chances of gaining inappropriate gain tend to rise high.This aspect required to understand so that goods and services of Virgin Telecom coulddeliver on appropriate rate and standard. Social: Local culture, beliefs and values are a core part of business which need tounderstand by authority so that beneficial attribute could be drawn (Cadle, Paul andTurner, 2010). For a successful venture, there is a need to determine social interferenceproperly through which effective and beneficial gains could be drawn. Virgin Telecomhave to work properly like they need to establish network tower far from city so thatchances of influence on society could be reduce. This support in reducing chances ofradiation reflect through towers. Technological: With change in time duration, technological advancement andconsideration have to evaluate better and in a define frame. Technologies are a core partwhich need to understand by managers of Virgin Telecom in a suitable manner. Thisfacilitate and enable them to provide better services to all their clients. Like invention inmore signified services like 5G, 6G enable and support in bring down revolution in fieldof telecommunications sector. Environmental: Telecom sector reflect most of the harm towards an environment. Thisfactor need to understand by management of Virgin properly so that they could use suchtechniques and better utilise all resources so that chances of environment harm could bereduce. This need to recognise by authority of a company so that beneficial attributecould be drawn as well as a better reflection on society could be frame. Legislation: There are various kind of legislation used to take place in businessenvironment. These legislation have to align with various aspects of Virgin Telecomwhich are related with health and safety, equal wages act etc. All these need to define thatlegislation have to consider better so that effective and efficient gain could be drawn. 2

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