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Macro Environment Impact and Influence on Vodafone

   

Added on  2020-10-05

19 Pages5832 Words436 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and Influence of Macro Environment on Vodafone..................................................1TASK 2............................................................................................................................................4P2 The internal environment and organisation capabilities .......................................................4TASK 3............................................................................................................................................8P3 Analysing the telecommunications sector.............................................................................8TASK 4..........................................................................................................................................10P4 Understanding and interpreting strategic direction..............................................................10CONCLUSION .........................................................................................................................13REFERENCES .............................................................................................................................14

INTRODUCTIONIn today’s business world, it has became mandatory for every single organisation to makestrategies so that goals and objectives can be formed in specific time of period. In other words,business strategy can be understood as an art which includes planning arrangement of varioussort of resources, and are enclosed with skills that are being carried by staff members. All thesethings are helpful in attaining all the goals and objectives of an enterprise. Vodafone companyhas been taken under this report. Assignment is going to include impact of externalenvironment, approach which are being considered in order to understand external environmentare: Pestle and ansoff Matrix. It is also going to include application of VRIN/VRIO model tounderstand the strategic capabilities. On the other hand mobile communication is also playing animportant role on people life. Porter’s five forces model and bowman’s strategy clock model hasalso been included which will help Vodafone in hitting its targets in short period of time. TASK 1P1 Impact and Influence of Macro Environment on Vodafone Telecommunication industry is have impacted both positively and negatively on people’slife. under this it has been located that Vodafone plays a vital role in all over United Kingdomand in other countries as well where this company is delivering its services like mobilenetworking and other items to consumers in order to full fill all the needs of customers they have.With the help of this company has influenced its customers and which is helping them inmaintaining a good relationship with them and this is impacting positively on there profitabilityand productivity. Vodafone is delivering its services in almost 67 countries majorly they dobusiness among India Europe Australia which is helping them in generating expected revenues.Along with this it has been located that this organisation has grabbed a good position atMarketplace of whole world through delivering Quality Services to consumers. This action ishelping Vodafone in expanding its business in other countries as well in which it is not doingbusiness at the moment (Ackermann and Audretsch, 2013). But, while expanding its businessthere are ample number of issues that can be faced by organisation and most of them comesfrom external environment some of them are being understood beneath: Political Factors: Government of UK and of other countries plays Vital role on organisation’sbusiness. As governmental bodies mostly develops policies in order to enhance economicalconditions of a country. Therefore it is required for business organisations like Vodafone to keep3

on following all the rules and regulations which have been made by political parties of a nation.Along with this it has been analysed that some of policies do puts positive impact on businessorganisations and some of them are not does it is required for companies to implement all of therules as per their needs. Rules and regulations gets keeps on changing just because of influencingof all the foreign departments and change in text policies as well which may become as a barrierfor companies that are doing business at international level. Economical Factors: Vodafone is a big brand name in all over world therefore it is required forthe company to keep in mind of this factor just because they are doing business at internationallevel. Every single country carries its own sort of policies which has impacted on profitabilityand productivity of Vodafone. For an example India carries a good growth rate in all over worldon Economy but on the other hand United kingdoms economical conditions are already good innature therefore Vodafone cannot implement all the policies that they have made for UnitedKingdom in India as this may put them in situation where they can face losses and reduction andGoodwill lesbian. along with this consumers pockets also plays necessary role when it comes togenerate high revenue. monetary gets changes when a company expands its business from onecountry to another. At the same time it is also possible that taxation rates may also get changeswhich may put impact on manufacturing products and on services as well that are beingdelivered by Vodafone.Social Factors: this order factory is much included with belief of consumers and of other peoplein today’s business environment (Auzair, 2011). According to survey of United Kingdom it isessential for companies like Vodafone to consider this element as well along with political andeconomical because perception of society can directly put impact on reputation of company. IfVodafone try to enhance its business in South Africa it is maybe possible that they will see awhole new culture from the culture they were following of Britain. Away from this if companyis looking forward to enhance its profitability it is must for companies to do CSR activities whichpay directly affect Goodwill of company at international market. Through this Vodafone cando business as a whole new place if they will get to know about culture which are being followedby countries in which extension is being done. Technological Factors: Vodafone carries a worldwide brand name in all over world but it hasbeen located that this form also keep an eye on technological factors just because this can beconsidered as one of the main element that may put both positive and negative impact on4

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