Business Strategy Assignment: Vodafone

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Impact and influence the macro environment has on organisation and its business
strategies......................................................................................................................................1
M1Critically analysing the macro environment and strategic management decisions...............4
TASK 2............................................................................................................................................4
P2 Assessment of the organisation’s internal environment and its capabilities..........................4
M2 Critically evaluating the strengths and weaknesses of organisation’s internal capabilities. 6
TASK 3............................................................................................................................................7
P3 Evaluate the competitiveness of UK’s telecommunications sector.......................................7
M3 Devising appropriate strategies to improve competitive edge and market position.............9
TASK 4............................................................................................................................................9
P4 Using Bowman’s strategy clock model, analyse the strategic direction................................9
M4 Producing a strategic management plan.............................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Business strategy is a effective tool that used to attain organisation's target and objectives
in appropriate manner. This is not requires to being the best but it is all about being unique. For a
company, it is require to be the best in market through their impactful strategy and quality
products. For a business organisation, planning procedure basically used to getting effective and
appropriate growth in target market (Ackermann and Eden, 2011). This procedure helps to
provide proper direction and guidelines to achieving future goals and objectives easily. This
project report is based on Vodafone which is a British Multinational telecommunication
company. This organisation was founded in the year of 1991 and now it provide products and
services in Asia, Africa, Europe and Oceania. Vodafone is ranked second in the number of
connections in world wide by their impactful strategic process. This report is represent impact
and influence of macro environment on business strategies as well as organisation’s internal
environment and its capabilities to serve effective services in market. At last it is describing
about competitiveness of UK’s telecommunications sector as well as Bowman’s strategy clock
model to analyse the strategic direction for firm.
TASK 1
P1 Impact and influence the macro environment has on organisation and its business strategies
For a business organisation, it is require to analyse impact of environmental factors that
influence in decision making process of firm. Vodafone is a multinational telecommunication
organisation that provide its effective services in worldwide, so for them it is require to analyse
macro environmental factors that can impact on decision making procedure of company. These
factors are classify into two different components as -
Company's macro environment – For Vodafone, it is require to analyse each and every
environmental factor that can impact on their decision making and operational procedure. For
this they needs to make impactful strategy to control its impact on business activities. These
macro environment can be -
 The economy at large – Vodafone is a multinational telecommunication organisation
that provide its products and services in several countries. So for them it is require to
analyse economic factors to invest their funds easily (David, 2011). Through this they
1

can easily earn higher profitability and provides their own contribution in economy
growth as well.
 Legislation and regulations – Vodafone require to implement legal aspects in their
business organisation to easily expend their business structure in several countries. These
legislations and regulations are related to governmental norms and rules that can affect
organisational business activities easily.
 Population Demographic – For a business organisation, it is require to analyse
population demographic factors to supply their products at those areas. Vodafone needs
to make proper research on population demographic to analyse their needs and demand
easily. Through this they can easily supply their services in several areas.
 Society values and Lifestyle – Vodafone is a multinational telecommunication brand
that provide its effective services according to customer's demand and need. In this
process they needs to analyse society values and lifestyle of individual to provide them
appropriate services as per their demand and requirement. Through this they can easily
get higher higher growth and income as well (Eden and Ackermann, 2013).
 Technology – For a business organisation, it is require to adopt advance technology in
their business process to getting competitive advantages easily. In new era, each and
every individual wants to get technological products that helps to provide higher
satisfaction to them easily. For this Vodafone needs to implement advance technology in
their organisational services.
According to article valuation of Vodafone group by Thomas klauer, Vodafone requires
to identify impact of external environmental factors that can impact on decision making process
of firm. For this Vodafone requires to analyse different models and theories to reduce its
negative impact properly.
Company's Broader macro environment – Vodafone is a multinational telecommunication
organisation, so for them it is require to analyse each and every factors that related to Broader
macro environment to make strong strategy for them to control its impact easily. These factors
can be -
 Demographic Environment – Various companies use analysis of Demographic
Environment to identify their target market that helps to maximise sale and profitability
of organisation easily. In this Vodafone require to get proper information of
2