Business Strategy for AstraZenca: Analysis of Macro and Internal Environment, Porter's Five Forces Model, and Ansoff Model

BUSINESS
STRATEGIES

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
P1- Applying appropriate frameworks analyse the impact and influence of macro environment
on given organisation and strategies............................................................................................1
M1- Critically analyse the macro environment to determine and inform the strategic
management decisions.................................................................................................................4
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................5
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation's internal capability.................................................................................................6
P3Apply Porter's five forces model to evaluate the competitive forces of a given market sector
for an organisation.......................................................................................................................6
M3 Devise the appropriate strategies to improve the competitive edge and market position
based on outcomes.......................................................................................................................6
P4 Applying range of theories,concepts and models ,interpret and devise strategic planning for
given organisation........................................................................................................................6
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives.....................................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategies are a mixture of many things like; plans and its implementation to
achieved the desired goals of the company. Each and every business require some plans and
preparation to perform the business activities, its not possible for any business company to run
the business without making any strategy for it. In the term strategies it covers many things in
which Business Company gave their time to discuss or make some plan to deal with it such as;
market competition, business environment, customer preference, company's situation and its
strength & weaknesses. In the purview of AstraZenca which is the British – Swedish
multinational company deals in pharmaceutical and biotechnology industry. The company's
headquarter is in Cambridge, England. The company has portfolio of products for harmful
diseases like; oncology, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and
inflammation etc. The company was founded in 1999 by the amalgamation of Swedish Astra and
the British Zeneca group, after merging it becomes the world's largest pharmaceutical company
and made several corporate areas. This report will revolve around the various business strategies
including analysis of macro environment which affects the business operations and the strengths
of the company (Bıçakcıoğlu-Peynirci, and Tanyeri, 2020). This report will also deals with the
internal environment of the selected company i.e. AstraZenca. The research part of the company
in this report will be done by the help of Porter's five forces models and the business strategic
tools which got used by the company also get discuss. Apart from these certain theories and
principles will get discuss in the point of view of business strategies.
1

TASK
P1- Applying appropriate frameworks analyse the impact and influence of macro environment
on given organisation and strategies
There are two types of factors which influence the business operations i.e. internal factors
and the external factors. Macro environmental factors comes under the external category which
affects the business from outside and influences its decision making, plans, strategies and all
these influences put an effect on the growth of the company. In macro environment there are
various factors present which affect the business from their fluctuations they are; gross domestic
product, fiscal policy, monetary policy, inflation rate, employment index and the customer
preferences etc. The most common method to determine the external factor which affects the
working of the business companies and slow down their growth is the PESTEL analysis, it
determine all the external factors which might get affected the business operations. There is
another method which is considered as model known as Ansoff model, this model would assist
the AstraZenca in processing the product and give new ideas and thoughts about the business
market.
PESTLE ANALYSIS
 POLITICAL FACTORS
These factors are those in which there is a participation of government authorities in the business
economy (Blässe, 2021). It plays the crucial role in the sector of businesses; they have the power
to make laws and to regulate it. There are certain activities of government by which the
businesses got affected like; implementing the tax policy it puts the great impact on businesses,
tariffs, some laws such as; labour law, employment law, contract law etc. these laws also
affected the working of the business company, if any changes or addition will done in these
elements the all the business organisation have to adopt in their company's and run the business
according to the new rules. In context to AstraZenca, their profitability would totally depend on
these factors. The company use their six sense to examine these factors and alter their
functioning according to these political or external factors.
 ECONOMIC FACTORS
These factors are also in control of the government, all the business companies have their aim to
maintain their economy and try to enhance it every year. But elements of these factors such as;
interest rate, policies, rules & regulations and other governmental activities influence the
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