Business Strategy for The Nutri Store

This presentation focuses on The Nutri Store and its vision, mission, goals, and objectives. Learn about the factors considered while formulating strategic plans and techniques in developing business plans.

Business Strategy
(TASK 1)
The Nutri Store

Table of Content
 Introduction
 Business mission, visions, objectives, goals and core
competencies
 Factors considered while formulating strategic plans
 Techniques in Developing Business
 Conclusion
 References

Introduction
This presentation focuses on The Nutri store and its vision,
mission and goals.
The Nutri store is the new age restaurant located in the heart of
London. At Nutri store we offer that best in class dining services.
The casual environment that offers royal British taste in its dishes.
Be it a business or a social event this restaurant never lets you
down.

Business missions, visions, objectives,
goals and core competencies
Mission
The Mission is to create a great place for dining and
socialising by meeting customer expectations .
Vision
The vision is to serve United Kingdom the best royal food they
ever had and obtain market share of 25%.

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Goals and objectives
 Earn profits rights from inception of business.
 Best place to dine in London.
 Maintaining a gross margin of 30%.
 Fulfilling customer expectation.
 Positive word of mouth.

Factors considered while formulating
strategic plans
Strategic Plan are action plans for the future which indicates how
the organisational goals will be accomplished SWOT tool is used
to assess the strengths and weaknesses of a form.
Strength New Entrant Motivated workforce Comparatively cheaper Discounts on holidays
Weaknesses Less capital Difficult in promoting No reputation
Opportunities Brand recognition Development of fast food
options Market development
Threats Similar concept Competition Price war

Techniques in Developing Business Plans
Business Analysis: It is a practice of developing business
strategies, plans on the basis of research. It focuses on the
needs of the consumers and providing with the solutions. Such
as location, taste and preferences of the prospects.
Example: Demand Determination
Benchmarking: The performance of a company is compared with
the performance of other similar companies for the purpose of
assessment.

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It is an assessment of external
factors of ecosystem.
 Political environment/
Legal environment
 Economic environment
 Social environment
 Technological environment
 Economic environment

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Ansoff Matrix: this tool is used to determine
the product and the market growth
strategy.
Market Development: This refers to a growth
strategy where the business seeks to enter into
new markets to sell their products.
New-product: This can also be mentioned as Product
development which focuses on introduction of
new product into the existing market.
Market Penetration: This strategies focuses on
selling the existing products in the operating
market.
Diversification: Diversification refers to the strategy
which focuses on business launching new
products in new markets.

Conclusion
 This Presentation carries a brief about business strategy in the
company. Assessment of vision, mission, goals and objectives
influence the process of strategic planning.
 The Factors and techniques used in the developing of business
plan such as Ansoff, benchmarking and analysis of environment
analysed properly. The effective implementation of the business
strategy is crucial in the success of the business.

REFERENCES
Scullion, H. and Collings, D., 2011. Global talent management.
Routledge.
Verbeke, A., 2013. International business strategy. Cambridge
University Press.
Zott, C., Amit, R. and Massa, L., 2011. The business model:
recent developments and future research. Journal of
management. 37(4). pp.1019-1042.

Thank You