Business Strategy INTRODUCTION Business strategies refers to those actions and activities that can be used by a company for the effective running of the firm. Impact and influence of the macro environment on the organisation and its strategies Micro environment refers to the outside components that create effect on the business activities and actions of the firm. This analysis consists various factors which are as following: Political factor- This factor consists of beneficial fiscal policy, tax policies, trade tariffs and other political factors that affect the business and business strategies of