Business Strategy

BUSINESS STRATEGY

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
P1 Evaluate PESTEL Analysis for given organisation to assess external environment........3
TASK 2......................................................................................................................................5
P2 Assess micro environment and capabilities in context of organisation............................5
P3 Utilize porter five force model in relevance with organisation.........................................7
TASK 4......................................................................................................................................9
P4 Apply concept/ frameworks for strategic planning in relevance with organisation..........9
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
Books and Journals...............................................................................................................13

INTRODUCTION
Business strategies of procedure that assist in carry out various activities in improved
way. It is important for supervisor to manage appropriate strategy for attain competitive edge
over rivalries. In assistance of this it is considered as policies that assists the business
organisation for achieving goal. It is also vital to execute latest technology in order to carry
out the task in improve manner. This report is discusses about the company named as Wal-
Mart. It is the American International retailing company that is founded in the year of 1962
by Sam Walton. They deal with the product such as furniture, Sporting goods and fitness
groceries as well as soon. In this assignment the PESTEL as well as SWOT is a Framework
adopted for analysing the micro and macro environmental factor of company in successful
manner. Apart from this the Porter generic strategy and Bowman model is used by
organisation for accomplishing competitive edge over rivalries. The main objective of Wal-
Mart is to increase sales by 20% in the upcoming 2 years. The vision of the organisation is to
achieve leading position at work place. The mission of the organisation is to provide the
innovative as well as specific product and services to its user for satisfying them (Puranam
and Vanneste, 2016).
TASK 1
P1 Evaluate PESTEL Analysis for given organisation to assess external environment.
PESTEL analysis is a Framework which is adopted for assess the external
environmental factor which imposes direct impact on business organisation. It is the duties of
organisation to monitor and control the modification or alteration that must be differentiate
from its rivalry firm in order to gain competitive edge. This analysis which is adopted by
Wal-Mart that is going to be given below:
Political factors: Political factor includes taxation policy, fiscal law, trade, tariff and
many more. Due to interference of the government so that the organisation it is not possible
for organisation to obey the policies which are implemented by government thus it affect
negatively. On the other hand due to political stability the company run their operations in an
appropriate manner that increases its sales.
Economic factors: It involves unemployment rate, interest rate, exchange rate and
many more. Due to increase in rate of inflation as well as devaluation of currency than it

imposes negative impact on the operations or running of business organisation. On the other
hand they provide the product as per the need of customer it favourably affect the consumer
necessity regarding product as well as services which is provided by Wal-Mart.
Social factors: The social factors include population growth, attitude and Trends as
well as many more therefore it is important for organisation to provide the product as per the
need of customer for increasing their profit margin. On the other hand is the demand or
necessity of customer is changed in quick manner then it is not possible for company to
follow the policy for satisfying the customer.
Technological factors: Due to research and development, advanced technology as
well as many more in order to gain competitive edge it is good for company and they use
innovative method for increasing their profit margin. If the Wal-Mart adopt advanced
technology than the cost of technology is very high and add extra cost to the product then it
impose adverse impact on company.
Environmental factors: The environmental factor involves weather, temperature
climate as well as many more such kind of elements impact on advertising as well as
marketing of organisation. Therefore the company always focuses on providing eco-friendly
product to its customer for satisfying them. On the other hand due to producing the product it
impact on the environment and harm to the environment then it does not achieve the
objective of organisation (Brewster, 2017).
Legal factors: The legal factor involved agreements, commitments, consumer law as
well as many more. The Wal-Mart focuses on follow or obey all the legislation for satisfying
customer whereas the legal policy change very frequently therefore it is not possible for
company to follow all the policy related to legality then it adversely affect the company.
PESTEL analysis adopted to assess the impact of external environment on success as
well as growth of organisation that is going to be mentioned above.