Business Strategy made by BARCLAY

Added on - 28 Dec 2019

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BUSINESS STRATEGY
Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................21.1 Mission, vision, goals andobjectives with the core competencies........................................................................................21.2 Factors to be considered while formulating a strategic plan.................................................31.3 Techniques usedwhile developing strategic business plans..................................................................................4TASK 2............................................................................................................................................52.1 Current strategic positioning.................................................................................................52.2 Appropriate methods and toolsfor environmental audit..............................................................................................................72.3 Stakeholder analysis to formulate new strategies................................................................92.4 A new strategy.......................................................................................................................9TASK 3..........................................................................................................................................................93.1 Alternative strategies.............................................................................................................93.2 Justification for selection ofnew strategy.............................................................................................................................10TASK 4........................................................................................................................................................104.1 Roles and responsibilities of personnel in implementinga strategy..................................................................................................................................104.2 Analyse the estimated resource requirements to implement the new strategy....................114.3 Contribution of SMART targets..........................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONBARCLAYS is a British banking firm which is a universal bank operating in retail,wholesale and investment banking, simultaneously with wealth management, mortgage lendingand credit cards. These services are provided by BARCLAYS in over 50 countries where it dealswith 48 million customers. This international bank have been organised into four core businessesthat is Personal and Corporate, Barclaycard, Investment Banking and Africa. It started as agoldsmith banking business from city of London in 1690 by Thomas Gould and John Freame asGoldsmith Bankers. BARCLAY also have been primarily listed on London Stock Exchange andis structured in FTSE 100 Index (Astrachan, 2010). As well as a secondary listing in New YorkStock Exchange. It is the most powerful transnational corporation in ownership context withhaving a control over global financial stability and competition with AXA and State StreetCorporation. It have many acquisition across globe which makes it a renown global bank.BARCLAY is inclined to deliver best customer care services as it consider complains asa valuable source for feedback also use it to improve the operations of company. This actionultimately leads to better customer support services and decreases the chances of complaints.BARCLAYS Bank PLC is authorised by Prudential Regulation Authority(PRA) and is regulatedby Financial Conduct Authority(FCA) and PRA registered in England.BARCLAY also follows some general principle to provide its client with appropriateprivacy policy. It also provides secured online banking services to customers by providingauthenticated and authorised access to customers. It has become an international organisation in1925 merging with Colonial Bank (Bharadwaj, 2013). It became the first bank in 1966 to offerUK credit card.In current scenario BARCLAY is expanding rapidly taking an acquisition over notablebanks like- Bolithos Bank and United Countries Bank. It have became one of UK's 5 biggestbanks in 1918. it is also first bank to try TV advertising in UK. It also have its share listed inTokyo and New York Stock Exchange and the whole 50 % of its profit is made outside the UK.Hence BARCLAY is a very well known and established bank not only in UK but also across1
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