Running Head: BUSINESS STRATEGY 0 BUSINESS STRATEGY 9 Business Strategy (Student Name) Introduction 2 Background of the company 2 Mission, Vision, Objective of IKEA 2 External Analysis 2 PESTLE Analysis 3 Porter Diamond Model 4 Internal Analysis of IKEA 5 Value Chain 5 McKinsey’s 7S 6 Conclusion 8 References 9 Introduction Expansion of business in the international market creates an opportunity for the company to grow in an efficient manner. Background of the company IKEA is the company of home furniture at the international